Counterfeit Fashion Debate: Is looking rich worth the judgement?

Other factors such as attitude, price-quality inference, self-esteem, brand image, income, social influence, and social media play a critical role in this phenomenon. Here, consumers perceive luxurious, well-known fashion brands as a way to promote their self-esteem. This is especially true for high-fashion products such as bags, shoes, wigs, perfumes, and jewellery.