Beleaguered Shinsegae chairman apologizes for Starbucks crisis

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Shinsegae Group Chairman Chung Yong-jin apologized to the public in person on Tuesday for the controversial “Tank Day” marketing event by Starbucks Korea, which has been criticized for disparaging the 1980 Gwangju Uprising and pro-democracy movement. The apology came eight days after the coffee chain’s campaign was released on May 18, the anniversary of the Gwangju Uprising. It was the chairman’s first in-person apology since he took over the group’s leadership in March 2024. On May 19, he issued a written apology over the promotion. Emart, a Shinsegae Group affiliate, is the largest shareholder of Starbucks Korea. “Regardless of the reason, the fact that we have hurt the hearts of our citizens carries a heavy responsibility,” Chung said during a press conference in southern Seoul. “I will make no excuses. All responsibility for this matter lies with me. It is my fault.” He continued, “Everyone at Shinsegae, including myself, will remember our society’s history and sacrifices, and always deeply understand and respect the hearts of the public.” Chung said his group would review internal
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