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Cosmetic original design manufacturer Cosmax highlighted latest cosmetic technologies and market trends at a global forum in New York, where a special session was dedicated to K-beauty and its worldwide boom. This year’s New York Society of Cosmetic Chemists (NYSCC) Suppliers’ Day, held May 19-20, dedicated a session to examining technologies and principles developed by Korean companies. Cosmax said Tuesday that two of its officials took part in the large-scale program titled “Next Generation K-Beauty Trend.” The NYSCC said the session was aimed at highlighting a “global phenomenon in which the popularity of K-beauty has evolved beyond a passing trend into a global movement.” Cosmax officials and other experts at the forum pointed to “K-skincare philosophy” as a key reason for K-beauty’s global success. They analyzed that an approach prioritizing “prevention” and “skin-first” health has resonated with global consumers via social media, driving the continuous growth and global expansion of Korean beauty products. They added that while the skin care market previou