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When the global K-pop juggernaut BTS arrives in the southeastern port city of Busan next month, municipal authorities will try to turn a two-day stadium concert into a monthlong, citywide economic engine. The Busan Metropolitan Government announced Monday an aggressive “citywide festivalization” project surrounding the upcoming “BTS WORLD TOUR ‘ARIRANG’ IN BUSAN” performances on June 12 and 13. Rather than treating the concerts as an isolated, one-off event, the city is deploying a comprehensive, four-pronged strategy throughout the month — spanning hospitality, immersive experiences, gastronomy and city branding — designed to capture tourist dollars and extend visitor stays. To capitalize on the influx of thousands of domestic and international music fans, local officials are transforming major transit hubs into experiential gateways. Starting June 5, Busan Station will operate a dedicated welcome center offering luggage storage, K-pop experience zones and limited-edition welcome kits packed with regional souvenirs and transit discounts. Concurrently, the city will illuminate its