{"id":99057,"date":"2025-10-17T19:03:00","date_gmt":"2025-10-17T19:03:00","guid":{"rendered":"https:\/\/sotnews.agency\/?p=99057"},"modified":"2025-10-17T19:03:00","modified_gmt":"2025-10-17T19:03:00","slug":"qnet-against-scams-wins-double-gold-at-ipras-70th-anniversary-golden-world-awards","status":"publish","type":"post","link":"https:\/\/sotnews.agency\/?p=99057","title":{"rendered":"\u2018QNET Against Scams\u2019 wins double gold at IPRA\u2019s 70th Anniversary Golden World Awards"},"content":{"rendered":"<div class='booster-block booster-read-block'>\n                <div class=\"twp-read-time\">\n                \t<i class=\"booster-icon twp-clock\"><\/i> <span>Read Time:<\/span>2 Minute, 43 Second                <\/div>\n\n            <\/div><div>\n<p>QNET, a leading global lifestyle and wellness company using the direct selling model, has been honoured with two prestigious Golden World Awards (GWA) for Excellence by the International Public Relations Association (IPRA), the world\u2019s most respected body in communications and public relations.<\/p>\n<p>The awards recognise QNET\u2019s sustained, transparent, and community-driven communication initiatives in Africa that continue to redefine ethical engagement and build public trust in responsible direct selling.<\/p>\n<p>At IPRA\u2019s 70th Anniversary celebration held in Accra, QNET was recognised for two flagship campaigns:<\/p>\n<ul class=\"wp-block-list\">\n<li><strong>\u201cQNET Against Scams \u2013 Ghana\u201d<\/strong> \u2014 <em>Winner, Fake News (In-House)<\/em> category, for its powerful and ongoing awareness drive combating misinformation, online scams, and fraudulent misuse of the QNET brand.\n<\/li>\n<li><strong>\u201cV-Africa 2025 Convention\u201d<\/strong> \u2014 <em>Winner, Reputation and Brand Management (In-House)<\/em> category, for a campaign that inspired thousands of entrepreneurs across Africa to embrace innovation, leadership, and ethical entrepreneurship as engines of sustainable growth.<\/li>\n<\/ul>\n<p><strong>A Regional Commitment to Consumer Protection and Integrity<\/strong><\/p>\n<p>The \u201cQNET Against Scams\u201d initiative began in Ghana in 2023 as part of QNET\u2019s broader strategy to protect communities from brand misuse and deception by criminal syndicates falsely posing as QNET representatives.<\/p>\n<p>Since then, it has been expanded across Sierra Leone, Senegal, and Liberia, supported by partnerships with law enforcement agencies and regulators \u2014 including the Economic and Organised Crime Office (EOCO) in Ghana.<\/p>\n<p>Through engaging campaigns featuring billboards, radio and TV broadcasts, comic-style community flyers, and youth-led street activations, QNET has educated tens of thousands of people on identifying legitimate business opportunities versus fraudulent recruitment or trafficking schemes.<\/p>\n<p>This program complements QNET\u2019s public education efforts with journalists, community leaders, and government agenciesaffirming the company\u2019s legitimate operations and commitment to ethical standards in West Africa.<\/p>\n<p>Biram Fall, Deputy Chairman for QNET Sub-Saharan Africa, said: \u201cThis recognition by IPRA is not just a win for QNET. It is a win for every community we have empowered with information, education, and protection. The \u2018QNET Against Scams\u2019 campaign is part of our long-term pledge to uphold transparency, strengthen consumer awareness, and partner with governments and media to stop the criminal misuse of our name.\u201d<\/p>\n<p>He added, \u201cThe Golden World Awards are the \u2018Oscars\u2019 of the PR industry. Winning two in Africa\u2019s year of hosting the 70th IPRA celebration underscores QNET\u2019s leadership in responsible communication, and our dedication to changing the narrative around direct selling \u2014 from suspicion to empowerment.\u201d<\/p>\n<h3 class=\"wp-block-heading\"><strong>V-Africa: Celebrating Ethical Entrepreneurship<\/strong><\/h3>\n<p>QNET\u2019s V-Africa Convention, which also received a Gold Award, is now recognised as one of Africa\u2019s premier platforms for entrepreneurship, personal development, and ethical business practice. The convention brings together thousands of independent representatives from across the continent for training, recognition, and product education. The next edition will be held in Ghana in early 2026, reaffirming QNET\u2019s growing investment and presence in the region.<\/p>\n<h3 class=\"wp-block-heading\"><strong>Building a Better Future Through Responsible Communication<\/strong><\/h3>\n<p>These accolades reflect QNET\u2019s ongoing efforts to build trust through truth, create economic opportunities through education, and strengthen partnerships with African institutions to safeguard communities from exploitation.<\/p>\n<p>As the company continues its <em>\u201cQNET Against Scams\u201d<\/em> campaign across West Africa, it remains committed to ensuring that direct selling is recognised as a legitimate, empowering, and transparent business modelthat uplifts lives and drives positive change.<\/p>\n<\/div>\n        <div class=\"booster-block booster-reactions-block\">\n            <div class=\"twp-reactions-icons\">\n                \n                <div class=\"twp-reacts-wrap\">\n                    <a 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Association (IPRA), the world\u2019s most respected body in communications and public relations. The awards recognise QNET\u2019s sustained, transparent, and community-driven communication initiatives in Africa that [\u2026]<\/div>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"rop_custom_images_group":[],"rop_custom_messages_group":[],"rop_publish_now":"initial","rop_publish_now_accounts":{"facebook_2277560469115098_106292521332774":"","twitter_aToxNzczMzI3Njk4OTg4ODUxMjAxOw==_1773327698988851200":""},"rop_publish_now_history":[],"rop_publish_now_status":"pending","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[10089,1883,10,9,3279],"tags":[],"class_list":["post-99057","post","type-post","status-publish","format-standard","hentry","category-ipra","category-national","category-politics","category-popular","category-qnet"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/sotnews.agency\/index.php?rest_route=\/wp\/v2\/posts\/99057","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sotnews.agency\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sotnews.agency\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sotnews.agency\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/sotnews.agency\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=99057"}],"version-history":[{"count":0,"href":"https:\/\/sotnews.agency\/index.php?rest_route=\/wp\/v2\/posts\/99057\/revisions"}],"wp:attachment":[{"href":"https:\/\/sotnews.agency\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=99057"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sotnews.agency\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=99057"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sotnews.agency\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=99057"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}