{"id":97531,"date":"2025-10-07T19:35:00","date_gmt":"2025-10-07T19:35:00","guid":{"rendered":"https:\/\/sotnews.agency\/?p=97531"},"modified":"2025-10-07T19:35:00","modified_gmt":"2025-10-07T19:35:00","slug":"qnet-wins-gold-stevie-award-for-consumer-protection-campaign-at-international-business-awards","status":"publish","type":"post","link":"https:\/\/sotnews.agency\/?p=97531","title":{"rendered":"QNET wins Gold Stevie\u00ae Award for Consumer Protection Campaign at International Business Awards"},"content":{"rendered":"<div class='booster-block booster-read-block'>\n                <div class=\"twp-read-time\">\n                \t<i class=\"booster-icon twp-clock\"><\/i> <span>Read Time:<\/span>2 Minute, 19 Second                <\/div>\n\n            <\/div><div>\n<p>QNET, the global lifestyle and wellness company, has earned international recognition for its bold stand against fraud.<\/p>\n<p>The company\u2019s QNET Against Scams campaign has been awarded a Gold Stevie\u00ae Award at the 22nd Annual International Business Awards (IBA), underscoring QNET\u2019s commitment to consumer protection and brand integrity.<\/p>\n<p><strong>Recognition at the International Business Awards<\/strong><\/p>\n<p>At the 2025 IBAs, QNET received:<\/p>\n<ul class=\"wp-block-list\">\n<li><strong>Gold Stevie\u00ae Award<\/strong> for <em>QNET Against Scams: Rebuilding Trust Through Crisis Communication and Public Education in Ghana<\/em> in the Communications or PR Campaign of the Year \u2013 Brand \/ Reputation Management category.<\/li>\n<li><strong>Silver Stevie\u00ae Award<\/strong> for the same campaign in the Public Service category.<\/li>\n<li><strong>Bronze Stevie\u00ae Award<\/strong> for <em>V-Africa 2025: Rebuilding Trust and Empowering Entrepreneurs in Africa Through QNET\u2019s Flagship Convention<\/em> in the Corporate &#038; Community \u2013 Community Engagement Event category.<\/li>\n<\/ul>\n<p>These honors place QNET among leading global brands recognized for excellence in communications and corporate responsibility.<\/p>\n<p><strong>About the QNET Against Scams Campaign<\/strong><\/p>\n<p>Launched initially in Ghana in 2024 and then rolled out in Senegal and Sierra Leone, the campaign tackles misuse of QNET\u2019s name by fraudulent actors and educates communities on distinguishing legitimate direct selling from scams. <\/p>\n<p>It combined billboards, radio and TV spots, comic-style flyers, social media, and dynamic street activations \u2014 including roller-skating teams \u2014 while working closely with law enforcement and regulators to strengthen consumer protection.<\/p>\n<p><strong>Importance of QNET\u2019s anti-Scam Campaign<\/strong><\/p>\n<p>Fraudulent individuals have misled communities by falsely using QNET\u2019s name to promise jobs, visas, or quick returns. <\/p>\n<p>The campaign makes clear that QNET is a direct selling company, and income is earned only through sales of its wellness and lifestyle product sales, and warns the public to be vigilant of false claims being made in its name.<\/p>\n<p><strong>Campaign Impact<\/strong><\/p>\n<ul class=\"wp-block-list\">\n<li><strong>Community Reach:<\/strong> Tens of thousands engaged through grassroots events and outdoor activations in major cities.<\/li>\n<li><strong>Partnerships:<\/strong> Collaboration with Ghana\u2019s Economic and Organised Crime Office (EOCO), Ghana Police Service and Immigration Service, as well as Nigeria\u2019s EFCC.<\/li>\n<li><strong>Transparency Tools:<\/strong> Launch of a dedicated Scam Alert portal to help consumers identify and report fraud.<\/li>\n<li><strong>Media Engagement:<\/strong> Extensive coverage through press briefings and compliance initiatives.<\/li>\n<\/ul>\n<p>According to the <em>2024 Global State of Scams<\/em> report by the Global Anti-Scam Alliance (GASA) and Feedzai, global losses are estimated at about USD 1.03 trillion in the past 12 months \u2014 underlining the urgency of corporate-led consumer protection.<\/p>\n<p><strong>What Do These Wins Mean for QNET?<\/strong><\/p>\n<p>\u201cThese awards are a validation of our efforts to fight back against those who misuse our brand name to defraud others\u201d said Trevor Kuna, Chief Marketing Officer of QNET. <\/p>\n<p>\u201cWe are determined to protect the communities in which we operate and rebuild trust with our customers and stakeholders. Together, they affirm our commitment to responsible entrepreneurship and the values that drive us forward.\u201d<\/p>\n<\/p>\n<\/div>\n        <div class=\"booster-block booster-reactions-block\">\n            <div class=\"twp-reactions-icons\">\n                \n                <div class=\"twp-reacts-wrap\">\n                    <a react-data=\"be-react-1\" post-id=\"97531\" class=\"be-face-icons un-reacted\" href=\"javascript:void(0)\">\n                        <img decoding=\"async\" src=\"https:\/\/sotnews.agency\/wp-content\/plugins\/booster-extension\/\/assets\/icon\/happy.svg\" alt=\"Happy\">\n                    <\/a>\n                    <div class=\"twp-reaction-title\">\n                        Happy                    <\/div>\n                    <div class=\"twp-count-percent\">\n                                                    <span style=\"display: none;\" class=\"twp-react-count\">0<\/span>\n                        \n                                                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Campaign at International Business Awards\">QNET, the global lifestyle and wellness company, has earned international recognition for its bold stand against fraud. The company\u2019s QNET Against Scams campaign has been awarded a Gold Stevie\u00ae Award at the 22nd Annual International Business Awards (IBA), underscoring QNET\u2019s commitment to consumer protection and brand integrity. Recognition at the International Business Awards At the [\u2026]<\/div>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"rop_custom_images_group":[],"rop_custom_messages_group":[],"rop_publish_now":"initial","rop_publish_now_accounts":{"facebook_2277560469115098_106292521332774":"","twitter_aToxNzczMzI3Njk4OTg4ODUxMjAxOw==_1773327698988851200":""},"rop_publish_now_history":[],"rop_publish_now_status":"pending","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[4683,1883,10,9,3279],"tags":[],"class_list":["post-97531","post","type-post","status-publish","format-standard","hentry","category-award","category-national","category-politics","category-popular","category-qnet"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/sotnews.agency\/index.php?rest_route=\/wp\/v2\/posts\/97531","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sotnews.agency\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sotnews.agency\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sotnews.agency\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/sotnews.agency\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=97531"}],"version-history":[{"count":0,"href":"https:\/\/sotnews.agency\/index.php?rest_route=\/wp\/v2\/posts\/97531\/revisions"}],"wp:attachment":[{"href":"https:\/\/sotnews.agency\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=97531"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sotnews.agency\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=97531"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sotnews.agency\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=97531"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}