{"id":95999,"date":"2025-09-27T03:50:41","date_gmt":"2025-09-27T03:50:41","guid":{"rendered":"https:\/\/sotnews.agency\/?p=95999"},"modified":"2025-09-27T03:50:41","modified_gmt":"2025-09-27T03:50:41","slug":"position-ghanas-brand-for-unprecedented-growth-chief-of-staff-tells-marketers","status":"publish","type":"post","link":"https:\/\/sotnews.agency\/?p=95999","title":{"rendered":"Position Ghana\u2019s brand for unprecedented growth \u2013 Chief of Staff tells marketers"},"content":{"rendered":"
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\n \t<\/i> Read Time:<\/span>2 Minute, 29 Second <\/div>\n\n <\/div>
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The government has described the marketing profession as a critical driver of Ghana\u2019s development, describing marketers as the \u201ccustodians of our national narrative\u201d and \u201carchitects of our economic future.\u201d<\/p>\n

This comment came from the Chief of Staff, Julius Debrah, in a speech read on his behalf by Presidential Staffer Nana Yaa Jantuah at the 36th Annual National Marketing Performance Awards of the Chartered Institute of Marketing, Ghana (CIMG).<\/p>\n

The awards ceremony, held at the Labadi Beach Hotel, was themed \u201cRepositioning Brand Ghana: Marketing for Economic Growth and Transformation.\u201d<\/p>\n

\"Position<\/figure>\n

In his address, the Chief of Staff emphasized that in an interconnected world, a nation\u2019s brand is its most valuable asset. <\/p>\n

He stressed that the success of Ghana\u2019s journey towards sustainable prosperity hinges on how effectively its unique value propositions are marketed to both domestic and international audiences.<\/p>\n

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\u201cYour work transcends traditional marketing as you are the storytellers who shape how the world perceives Ghana, the strategies that position our industries for global competitiveness, and the innovators who drive our economic transformation agenda.\u201d<\/p>\n<\/blockquote>\n

He congratulated the CIMG for its \u201cexemplary leadership,\u201d recognizing that the strategies employed by professional marketers are essential for attracting investment, tourists, and promoting national development.<\/p>\n

The Chief of Staff clearly linked the marketing profession\u2019s role to the core of President John Dramani Mahama\u2019s research agenda for national development.<\/p>\n

The agenda, which calls for a bold reorientation of the economy, is anchored on key pillars:<\/p>\n