{"id":95998,"date":"2025-09-27T03:19:08","date_gmt":"2025-09-27T03:19:08","guid":{"rendered":"https:\/\/sotnews.agency\/?p=95998"},"modified":"2025-09-27T03:19:08","modified_gmt":"2025-09-27T03:19:08","slug":"mandate-professional-marketers-in-key-sector-appointments-cimg-president-tells-govt","status":"publish","type":"post","link":"https:\/\/sotnews.agency\/?p=95998","title":{"rendered":"Mandate professional marketers in key sector appointments \u2013 CIMG President tells gov\u2019t"},"content":{"rendered":"
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\n \t<\/i> Read Time:<\/span>2 Minute, 36 Second <\/div>\n\n <\/div>
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The Chartered Institute of Marketing, Ghana (CIMG) has thrown down a significant challenge to the government, calling for a national policy that mandates the inclusion of professional marketing expertise in all marketing-related public sector appointments.<\/p>\n

This crucial demand was made by the President of CIMG, Mr. Michael Abbiw, during his address at the 36th Annual National Marketing Performance Awards held at the Labadi Beach Hotel on Friday, September 26, 2025.<\/p>\n

The event\u2019s theme, \u201cRepositioning Brand Ghana: Marketing for Economic Growth and Transformation,\u201d set the stage for the Institute\u2019s plea to embed marketing excellence at the core of national policy.<\/p>\n

Mr. Abbiw, emphasizing the strategic importance of the profession, described marketing as the fundamental link required to achieve Ghana\u2019s economic aspirations.<\/p>\n

\u201cWe have been doing this thing 36 years running,\u201d Mr. Abbiw stated, highlighting the long-standing credibility of the awards. \u201cIt\u2019s the oldest you have and the most prestigious that one can have. Marketing is therefore the bridge that will carry Ghana from the potential to prosperity and from local to international markets.\u201d<\/p>\n

He argued that for Ghana to successfully transform its economy, marketing must evolve from a peripheral function to a central, policy-driven instrument.<\/p>\n

In a pointed address directed at the Chief of Staff, Mr Julius Debrah, who was represented by Presidential Staffer Nana Yaa Jantuah at the ceremony, Mr. Abbiw called for urgent leadership intervention. <\/p>\n

He stressed that effective national branding, trade promotion, and the success of initiatives like the Accelerated Export Development Programme cannot be left to non-specialists.<\/p>\n

\u201cWe\u2019ve had initial discussions, and I hope that you can take this message along for us because, as he\u2019s the lead on coordinating government policy, we want to call on his leadership in championing a national policy mandating professional marketing expertise in all marketing-related sector appointments,\u201d Mr. Abbiw asserted.<\/p>\n

He elaborated that such a policy is essential to ensure a data-driven, customer-centric approach in state agencies responsible for promotion, communication, and economic development.<\/p>\n

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\u201cSuch a policy will embed marketing excellence at the core of Ghana\u2019s economic transformation. Without professional marketers steering the ship, we risk having the finest policies and products but failing to penetrate the competitive global marketplace,\u201d he added.<\/p>\n<\/blockquote>\n

The CIMG\u2019s call aligns with global trends where professional marketing capabilities have been proven to directly impact national economic growth, especially in:<\/p>\n