{"id":94565,"date":"2025-09-17T17:34:15","date_gmt":"2025-09-17T17:34:15","guid":{"rendered":"https:\/\/sotnews.agency\/?p=94565"},"modified":"2025-09-17T17:34:15","modified_gmt":"2025-09-17T17:34:15","slug":"guinness-ghana-champions-growth-and-joins-govt-in-fight-against-illicit-trade","status":"publish","type":"post","link":"https:\/\/sotnews.agency\/?p=94565","title":{"rendered":"Guinness Ghana champions growth and joins gov\u2019t in fight against illicit trade"},"content":{"rendered":"<div class='booster-block booster-read-block'>\n                <div class=\"twp-read-time\">\n                \t<i class=\"booster-icon twp-clock\"><\/i> <span>Read Time:<\/span>1 Minute, 27 Second                <\/div>\n\n            <\/div><div>\n<p>A delegation from Guinness Ghana Breweries PLC, led by Board Chairman, Dr Felix Addo, accompanied by Managing Director, Fr\u00e9d\u00e9ric Feraille, and the leadership team, paid a courtesy call on the President at the Jubilee House.<\/p>\n<p>The purpose of the visit was to formally introduce Guinness Ghana\u2019s new Managing Director following the company\u2019s recent strategic transition to majority ownership under the Castel Group, now present in 22 African markets.<\/p>\n<p>Board Chairman Dr Addo congratulated the President on his recent electoral victory and commended his leadership achievements, as highlighted in the President\u2019s September 10 engagement with the press.<\/p>\n<p>Mr. Feraille, in introducing himself and the leadership team, reaffirmed Guinness Ghana\u2019s commitment to building on its 65-year legacy by focusing on:<\/p>\n<ul class=\"wp-block-list\">\n<li>Investment and capacity development over the next three years,<\/li>\n<li>Continuing production of quality beverages for the Ghanaian market,<\/li>\n<li>Developing local talent and sourcing raw materials sustainably (currently over 63% locally sourced, benefitting more than 30,000 farmers)<\/li>\n<\/ul>\n<p>He expressed appreciation to government for existing collaborations, including the sliding-scale tax incentive that has supported the use of local raw materials. <\/p>\n<p>He further highlighted the need for stronger action against illicit trade and parallel imports, which threaten value creation in the sector.<\/p>\n<p>The President noted that this challenge extends beyond Guinness Ghana and is impacting the entire beverage industry. <\/p>\n<p>He gave his assurance that government will intensify enforcement, commissioning closer collaboration with the Ghana Revenue Authority on joint seizures, intelligence-sharing, and visible crackdowns to send a strong signal to offenders.<\/p>\n<p>Guinness Ghana, now under the Castel Group, reiterated its long-term ambition to drive growth, safeguard jobs, and contribute to Ghana\u2019s economic transformation while continuing to uphold its identity as a trusted Total Beverage Business.<\/p>\n<\/div>\n        <div class=\"booster-block booster-reactions-block\">\n            <div 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paid a courtesy call on the President at the Jubilee House.<\/div>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"rop_custom_images_group":[],"rop_custom_messages_group":[],"rop_publish_now":"initial","rop_publish_now_accounts":{"facebook_2277560469115098_106292521332774":"","twitter_aToxNzczMzI3Njk4OTg4ODUxMjAxOw==_1773327698988851200":""},"rop_publish_now_history":[],"rop_publish_now_status":"pending","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[319,8725,8726,1883,10,9],"tags":[],"class_list":["post-94565","post","type-post","status-publish","format-standard","hentry","category-economy","category-guinness-ghana-breweries-plc","category-illicit-trade","category-national","category-politics","category-popular"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/sotnews.agency\/index.php?rest_route=\/wp\/v2\/posts\/94565","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sotnews.agency\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sotnews.agency\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sotnews.agency\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/sotnews.agency\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=94565"}],"version-history":[{"count":0,"href":"https:\/\/sotnews.agency\/index.php?rest_route=\/wp\/v2\/posts\/94565\/revisions"}],"wp:attachment":[{"href":"https:\/\/sotnews.agency\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=94565"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sotnews.agency\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=94565"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sotnews.agency\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=94565"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}