{"id":89433,"date":"2025-08-12T11:33:06","date_gmt":"2025-08-12T11:33:06","guid":{"rendered":"https:\/\/sotnews.agency\/?p=89433"},"modified":"2025-08-12T11:33:06","modified_gmt":"2025-08-12T11:33:06","slug":"sam-george-breaks-down-impasse-with-dstv-on-joy-fms-sms","status":"publish","type":"post","link":"https:\/\/sotnews.agency\/?p=89433","title":{"rendered":"Sam George breaks down impasse with DStv on Joy FM\u2019s SMS"},"content":{"rendered":"<div class='booster-block booster-read-block'>\n                <div class=\"twp-read-time\">\n                \t<i class=\"booster-icon twp-clock\"><\/i> <span>Read Time:<\/span>4 Minute, 35 Second                <\/div>\n\n            <\/div><div>\n<p>The Minister for Communication, Digital Technology, and Innovation, Sam Nartey George, has provided details of the standoff with satellite television provider MultiChoice, operator of DStv, accusing the company of disrespect, systemic operational failures, and a history of \u201cfleecing\u201d Ghanaian consumers.<\/p>\n<p>In an interview on Joy FM\u2019s Super Morning Show on Tuesday, August 12, the minister detailed a breakdown in negotiations over subscription prices, culminating in a 30-day notice to suspend the company\u2019s broadcasting licence, which is set to take effect on September 6.<\/p>\n<p>At the heart of the dispute is the minister\u2019s non-negotiable demand for a 30% reduction in DStv subscription fees.<\/p>\n<p>\u201cI had made a request for 30%,\u201d Mr. George stated. \u201cThere\u2019s a reason behind the 30%. In April this year, MultiChoice increased their prices by 15%\u2026 at that time, the cedi had appreciated by about 10% against the dollar\u2026 So there was absolutely no justification for that 15%. So I\u2019m reversing that 15% and then demanding a further 15% for the Ghanaian people.\u201d<\/p>\n<p><strong>A pattern of disrespect and bad faith<\/strong><\/p>\n<p>The minister painted a picture of a company unwilling to engage in good faith, citing several instances of what he termed \u201cdisrespect\u201d. <\/p>\n<p>He revealed that after he presented his case, MultiChoice responded not with a counter-offer but with a nine-page letter filled with economic forecasts.<\/p>\n<p>\u201cThey wrote me a nine-page letter with six graphs and bar charts explaining to me the instability of Ghana\u2019s economy and how our cedi appreciation cannot be trusted to be sustainable,\u201d he recounted with disbelief. <\/p>\n<p>\u201cI wrote back to them and asked them, \u2018Since when did MultiChoice become an economic forecasting institution?\u2019 \u2026 and sent them links from the IMF, Fitch, and Standard &#038; Poor\u2019s on the future outlook of Ghana\u2019s economy.\u201d<\/p>\n<p>The standoff escalated when MultiChoice allegedly attempted to bypass the ministry. <\/p>\n<p>\u201cThey wrote to my regulator, the NCA [National Communications Authority], asking the NCA to write to them confirming that the NCA would not comply with my directive as minister\u2026 You write to my regulator; you don\u2019t copy me,\u201d the minister fumed.<\/p>\n<p><strong>Operational failures and revenue leakage<\/strong><\/p>\n<p>Beyond pricing, Mr. George highlighted critical operational failures, chief among them being cross-border piracy. <\/p>\n<p>He claimed that a staggering \u201c40 to 45% of DStv devices in Ghana today are all devices from Nigeria\u201d, a situation he says MultiChoice has failed to tackle.<\/p>\n<ul class=\"wp-block-list\">\n<li>READ ALSO: Sam George reiterates August 7 action against DStv pricing<\/li>\n<\/ul>\n<p>This influx of Nigerian-registered devices, he argued, allows MultiChoice to collect revenue while the Ghanaian state loses out on tax, and it artificially suppresses Ghana\u2019s official subscriber numbers, which the company then uses to justify its high prices. <\/p>\n<p>\u201cWhen you say you have a low subscription in Ghana, it\u2019s because your prices are not uniform and have led to cross-border piracy on your platform,\u201d he charged.<\/p>\n<p>The minister cited regional precedents where regulators took a hard line, forcing MultiChoice to adjust its practices. <\/p>\n<p>\u201cIn Malawi, in 2023\u2026 they just shut them down\u2026 MultiChoice went to court, lost the case, and four months later came back, offered one week free\u2026 and dropped the prices. In Liberia\u2026 they slashed the premium package by $30. In Nigeria in 2024\u2026 the Nigerian House of Reps passed an instruction prohibiting the increases.\u201d<\/p>\n<p><strong>Industry reacts as Canal+ takeover looms<\/strong><\/p>\n<p>The public standoff comes at a pivotal moment for MultiChoice, which is in the final stages of a complete takeover by French media giant Canal+. <\/p>\n<p>The deal, approved by South Africa\u2019s Competition Tribunal in July, is expected to be finalised soon.<\/p>\n<p>Responding to the developments, Alex Okyere, Managing Director of MultiChoice Ghana, has previously stated that the minister\u2019s proposed reduction is \u201cnot tenable\u201d given the \u201cextremely challenging macroeconomic environment\u201d. <\/p>\n<p>In a statement, the company warned of the \u201cdire implications that an impasse may have on livelihoods\u201d and affirmed its commitment to finding a resolution through dialogue.<\/p>\n<p>In Johannesburg, a spokesperson for MultiChoice Group CEO, Calvo Mawela, reiterated their commitment to the Ghanaian market but stressed that \u201cpricing is a complex issue influenced by content acquisition costs, currency volatility, and local operational expenses.\u201d We must ensure a sustainable model that allows for continued investment in quality content and technology for our customers.\u201d<\/p>\n<p>The impending change in ownership adds a new dimension to the conflict. Mr George revealed that he has already been in contact with the incoming owners.<\/p>\n<p>\u201cCanal+ has reached out,\u201d he confirmed, \u201cand I\u2019ve made it clear to them if they want to come into Ghana and operate\u2026 this is our request. Canal Plus\u2019s attitude is light years more positive than that of MultiChoice.\u201d<\/p>\n<p>From Paris, the office of Canal+ CEO, Maxime Saada, issued a cautious statement. <\/p>\n<p>\u201cWe are closely monitoring the situation in Ghana. Canal+ has a long and successful history of working collaboratively with regulatory bodies across Africa. Upon the successful completion of our acquisition of MultiChoice, we look forward to engaging directly with the Ministry and all stakeholders to build a future that serves the interests of Ghanaian audiences and the creative industry.\u201d<\/p>\n<p>With the 30-day countdown ticking towards the September 6 deadline, the future of DStv in Ghana hangs in the balance. <\/p>\n<p>Consumers, caught in the middle, are watching keenly to see if the regulatory pressure will lead to lower prices or if the EPL and other popular content will go dark, at least temporarily, as a new French era for the African pay-TV giant begins.<\/p>\n<\/div>\n        <div class=\"booster-block booster-reactions-block\">\n            <div class=\"twp-reactions-icons\">\n                \n                <div class=\"twp-reacts-wrap\">\n                    <a react-data=\"be-react-1\" post-id=\"89433\" class=\"be-face-icons un-reacted\" href=\"javascript:void(0)\">\n                        <img decoding=\"async\" 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  <\/div>\n\n    ","protected":false},"excerpt":{"rendered":"<div><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/www.myjoyonline.com\/wp-content\/uploads\/2025\/08\/Sam-George1-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail wp-post-image\" alt=\"Sam George breaks down impasse with DStv on Joy FM's SMS\" loading=\"lazy\" title=\"Sam George breaks down impasse with DStv on Joy FM's SMS\">The Minister for Communication, Digital Technology, and Innovation, Sam Nartey George, has provided details of the standoff with satellite television provider MultiChoice, operator of DStv, accusing the company of disrespect, systemic operational failures, and a history of &#8220;fleecing&#8221; Ghanaian consumers.<\/div>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"rop_custom_images_group":[],"rop_custom_messages_group":[],"rop_publish_now":"initial","rop_publish_now_accounts":{"facebook_2277560469115098_106292521332774":"","twitter_aToxNzczMzI3Njk4OTg4ODUxMjAxOw==_1773327698988851200":""},"rop_publish_now_history":[],"rop_publish_now_status":"pending","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[6394,3106,6395,1917,5461,1883,117,10,9],"tags":[],"class_list":["post-89433","post","type-post","status-publish","format-standard","hentry","category-canal","category-dstv","category-george","category-hp-news-4","category-multichoice","category-national","category-news","category-politics","category-popular"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/sotnews.agency\/index.php?rest_route=\/wp\/v2\/posts\/89433","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sotnews.agency\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sotnews.agency\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sotnews.agency\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/sotnews.agency\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=89433"}],"version-history":[{"count":0,"href":"https:\/\/sotnews.agency\/index.php?rest_route=\/wp\/v2\/posts\/89433\/revisions"}],"wp:attachment":[{"href":"https:\/\/sotnews.agency\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=89433"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sotnews.agency\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=89433"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sotnews.agency\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=89433"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}