{"id":796,"date":"2026-06-05T09:33:18","date_gmt":"2026-06-05T09:33:18","guid":{"rendered":"https:\/\/sotnews.agency\/?p=796"},"modified":"2026-06-05T09:33:18","modified_gmt":"2026-06-05T09:33:18","slug":"samson-deen-calls-for-positive-branding-to-attract-sports-investment","status":"publish","type":"post","link":"https:\/\/sotnews.agency\/?p=796","title":{"rendered":"Samson Deen calls for positive branding to attract sports investment"},"content":{"rendered":"
\n
\n \t<\/i> Read Time:<\/span>2 Minute, 20 Second <\/div>\n\n <\/div>


\n<\/p>\n

\n

By Rihana Adam, GNA\u00a0<\/p>\n

Accra, June 3, GNA \u2013\u00a0Mr\u00a0Samson Deen, President of the African Paralympic Committee (AfPC), has called for greater national unity and a renewed commitment to positive sports branding to attract investment and transform Ghana\u2019s sports sector.\u00a0<\/p>\n

Speaking at the unveiling of Team Ghana for the 2026 Commonwealth Games,\u00a0Mr\u00a0Deen urged Ghanaians, particularly the media, corporate institutions, sports administrators, and other stakeholders, to work together to promote sports as a national asset capable of creating opportunities and enhancing the country\u2019s international image.\u00a0<\/p>\n

He said, \u201cSports does not belong to one institution; sports\u00a0belongs\u00a0to Ghana. Sports\u00a0belongs\u00a0to all of us. Therefore, we all have a responsibility to protect it, promote it, and contribute to its growth.\u201d\u00a0<\/p>\n

According to him, persistent negativity, public disputes, and excessive criticism within the sporting ecosystem continue to undermine efforts to attract private-sector investment and corporate sponsorship.\u00a0<\/p>\n

He said, \u201cSports is one of Ghana\u2019s greatest national products. If we continue to speak negatively about ourselves and our institutions, we make it difficult for investors and corporate Ghana to see the opportunities that exist within our sporting sector.\u201d\u00a0<\/p>\n

Mr\u00a0Deen noted that corporate sponsorship is driven by confidence, visibility, and value creation, stressing the need for sports stakeholders to package and market Ghanaian sports professionally to\u00a0demonstrate\u00a0its growth potential and national impact.\u00a0<\/p>\n

He said, \u201cFor corporate Ghana to come in and support us, we need to brand our sports in a way that makes everyone understand that the time is now. We must collectively create an environment that encourages investment rather than discourages it.\u201d\u00a0<\/p>\n

The\u00a0AfPC\u00a0President expressed concern that sports leaders often spend valuable time defending institutions and seeking support instead of concentrating on athlete development, infrastructure expansion, talent identification, and international competitiveness.\u00a0<\/p>\n

He stressed that sports development should not be viewed as the responsibility of a single institution such as the Ghana Olympic Committee, the Ghana Paralympic Committee, the National Sports Authority, or the ministry responsible for sports.\u00a0<\/p>\n

Mr\u00a0Deen described sports as a collective national enterprise that belongs to every Ghanaian.\u00a0<\/p>\n

With the countdown to the Glasgow 2026 Commonwealth Games officially underway,\u00a0Mr\u00a0Deen called for stronger collaboration among sports federations, corporate\u00a0organisations, government agencies, development partners, and media practitioners to position Ghana as a leading sporting nation on the African continent.\u00a0<\/p>\n

He said unity, professionalism, and strategic branding were essential to unlocking greater sponsorship opportunities, attracting international partnerships, and creating sustainable opportunities for future generations of athletes.\u00a0<\/p>\n

Mr\u00a0Deen concluded with a call on all stakeholders to support efforts aimed at developing the nation\u2019s sporting sector.\u00a0<\/p>\n

He said, \u201cWhen Ghana wins, we all win. The time has come to market, protect, and invest in our sports.\u201d\u00a0<\/p>\n

GNA\u00a0<\/p>\n

Edited by Kenneth Odeng Adade\u00a0<\/p>\n

Related<\/em><\/h3>\n<\/p>\n<\/div>\n


\n
Source link <\/a><\/p>\n

\n
\n \n
\n \n \"Happy\"\n <\/a>\n
\n Happy <\/div>\n
\n 0<\/span>\n \n 0<\/span> %<\/span>\n <\/div>\n <\/div>\n\n
\n \n \"Sad\"\n <\/a>\n
\n Sad <\/div>\n
\n 0<\/span>\n 0<\/span> %<\/span>\n <\/div>\n <\/div>\n\n
\n \n \"Excited\"\n <\/a>\n
\n Excited <\/div>\n
\n 0<\/span>\n 0<\/span> %<\/span>\n <\/div>\n <\/div>\n\n
\n \n \"Sleepy\"\n <\/a>\n
\n Sleepy <\/div>\n
\n 0<\/span>\n \n 0<\/span> %<\/span>\n <\/div>\n <\/div>\n\n
\n \n \"Angry\"\n <\/a>\n
Angry<\/div>\n
\n 0<\/span>\n 0<\/span> %<\/span>\n \n <\/div>\n <\/div>\n\n
\n \n \"Surprise\"\n <\/a>\n
Surprise<\/div>\n
\n 0<\/span>\n 0<\/span> %<\/span>\n <\/div>\n <\/div>\n\n <\/div>\n <\/div>\n\n ","protected":false},"excerpt":{"rendered":"

By Rihana Adam, GNA\u00a0 Accra, June 3, GNA \u2013\u00a0Mr\u00a0Samson Deen, President of the African Paralympic Committee (AfPC), has called for greater national unity and a renewed commitment to positive sports branding to attract investment and transform Ghana\u2019s sports sector.\u00a0 Speaking at the unveiling of Team Ghana for the 2026 Commonwealth Games,\u00a0Mr\u00a0Deen urged Ghanaians, particularly the…<\/p>\n","protected":false},"author":1,"featured_media":797,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"rop_custom_images_group":[],"rop_custom_messages_group":[],"rop_publish_now":"initial","rop_publish_now_accounts":{"facebook_2277560469115098_106292521332774":"","twitter_aToxNzczMzI3Njk4OTg4ODUxMjAxOw==_1773327698988851200":""},"rop_publish_now_history":[],"rop_publish_now_status":"pending","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[9],"tags":[],"class_list":{"0":"post-796","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-sports"},"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/sotnews.agency\/index.php?rest_route=\/wp\/v2\/posts\/796","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sotnews.agency\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sotnews.agency\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sotnews.agency\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/sotnews.agency\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=796"}],"version-history":[{"count":0,"href":"https:\/\/sotnews.agency\/index.php?rest_route=\/wp\/v2\/posts\/796\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sotnews.agency\/index.php?rest_route=\/wp\/v2\/media\/797"}],"wp:attachment":[{"href":"https:\/\/sotnews.agency\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=796"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sotnews.agency\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=796"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sotnews.agency\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=796"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}