{"id":71108,"date":"2025-07-10T13:50:37","date_gmt":"2025-07-10T13:50:37","guid":{"rendered":"https:\/\/sotnews.agency\/?p=71108"},"modified":"2025-07-10T13:50:37","modified_gmt":"2025-07-10T13:50:37","slug":"merqury-quaye-hails-shatta-wales-free-performance-at-presidents-cup","status":"publish","type":"post","link":"https:\/\/sotnews.agency\/?p=71108","title":{"rendered":"Merqury Quaye hails Shatta Wale\u2019s free performance at President\u2019s Cup"},"content":{"rendered":"<div class='booster-block booster-read-block'>\n                <div class=\"twp-read-time\">\n                \t<i class=\"booster-icon twp-clock\"><\/i> <span>Read Time:<\/span>1 Minute, 54 Second                <\/div>\n\n            <\/div><div>\n<p>Founder of the Guinness Ghana DJ Awards, Merqury Quaye, has applauded dancehall artiste, Shatta Wale, for what he describes as a \u201cstrategic masterstroke\u201d in choosing to absorb the cost of his own performance at the 2025 President\u2019s Cup, instead of charging a performance fee.<\/p>\n<p>Speaking on<em><strong> Daybreak Hitz <\/strong><\/em>on Hitz FM, Merqury dismissed critics questioning why a top-tier artiste like Shatta Wale would perform for free at a high-profile national event, arguing that such moves reflect a deep understanding of brand visibility and long-term relevance.<\/p>\n<p>\u201cI would love to touch on the performance for free. I have seen a lot of commentary on social media, mostly from laymen, people who don\u2019t know this terrain,\u201d he said.<\/p>\n<p><iframe width=\"800\" height=\"500\" src=\"https:\/\/www.youtube.com\/embed\/7Wv-b4OBo3A?si=SSSVlkEaO_yg-L51\" title=\"YouTube video player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p>\u201cWhen you take great events\u2014events with great visibility, strategic artistes know the value that these platforms hold to the development of their career and shaping of their relevance.\u201d<\/p>\n<p>Citing global examples, Merqury referenced the Super Bowl halftime show, arguably the most watched entertainment slot globally.<\/p>\n<p>He revealed that none of the global superstars who have performed at the Super Bowl, including Dr. Dre and Beyonc\u00e9, have received performance fee.<\/p>\n<p>\u201cThere is a show called the Super Bowl. This is more like the epitome of showcasing. It is every artiste\u2019s dream to be on that halftime show. This year, the show commanded 127 million eyeballs\u2014an increase from 2024\u2019s 123 million. Now, no musician has received a performance fee for that event,\u201d he explained.<\/p>\n<p>Drawing a parallel, he said Shatta Wale\u2019s decision to self-fund his performance at the President\u2019s Cup demonstrates an understanding of what truly matters in brand growth, visibility and cultural impact.<\/p>\n<p>\u201cSo if Shatta Wale does this, knowing very well the visibility the event comes with, he is being strategic. And look at the reviews he is receiving as a result of this appearance. That is the value, and it is bigger than any amount that he would even want to charge for it,\u201d Merqury asserted.<\/p>\n<p>Shatta Wale\u2019s performance at the President\u2019s Cup, which saw him electrify the stadium during the halftime break of the football match between Hearts of Oak and Asante Kotoko, has been widely praised for its energy, showmanship, and symbolic alignment with national pride.<\/p>\n<\/p>\n<\/div>\n        <div class=\"booster-block booster-reactions-block\">\n            <div class=\"twp-reactions-icons\">\n                \n                <div class=\"twp-reacts-wrap\">\n                    <a react-data=\"be-react-1\" post-id=\"71108\" class=\"be-face-icons un-reacted\" href=\"javascript:void(0)\">\n                        <img decoding=\"async\" src=\"https:\/\/sotnews.agency\/wp-content\/plugins\/booster-extension\/\/assets\/icon\/happy.svg\" alt=\"Happy\">\n                    <\/a>\n                    <div class=\"twp-reaction-title\">\n            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post-id=\"71108\" class=\"be-face-icons un-reacted\" href=\"javascript:void(0)\">\n                        <img decoding=\"async\" src=\"https:\/\/sotnews.agency\/wp-content\/plugins\/booster-extension\/\/assets\/icon\/surprise.svg\" alt=\"Surprise\">\n                    <\/a>\n                    <div class=\"twp-reaction-title\">Surprise<\/div>\n                    <div class=\"twp-count-percent\">\n                                                    <span style=\"display: none;\" class=\"twp-react-count\">0<\/span>\n                                                                        <span class=\"twp-react-percent\"><span>0<\/span> %<\/span>\n                                            <\/div>\n                <\/div>\n\n            <\/div>\n        <\/div>\n\n    ","protected":false},"excerpt":{"rendered":"<div><img loading=\"lazy\" width=\"150\" height=\"150\" src=\"https:\/\/www.myjoyonline.com\/wp-content\/uploads\/2020\/11\/Untitled-1-21-150x150.png\" class=\"attachment-thumbnail size-thumbnail wp-post-image\" alt=\"DJ Merqury Quaye\" decoding=\"async\" loading=\"lazy\" title=\"Merqury Quaye hails Shatta Wale\u2019s free performance at President\u2019s Cup\">Founder of the Guinness Ghana DJ Awards, Merqury Quaye, has applauded dancehall artiste, Shatta Wale, for what he describes as a \u201cstrategic masterstroke\u201d in choosing to absorb the cost of his own performance at the 2025 President\u2019s Cup, instead of charging a performance fee.<\/div>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"rop_custom_images_group":[],"rop_custom_messages_group":[],"rop_publish_now":"initial","rop_publish_now_accounts":{"facebook_2277560469115098_106292521332774":"","twitter_aToxNzczMzI3Njk4OTg4ODUxMjAxOw==_1773327698988851200":""},"rop_publish_now_history":[],"rop_publish_now_status":"pending","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-71108","post","type-post","status-publish","format-standard","hentry","category-blog"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/sotnews.agency\/index.php?rest_route=\/wp\/v2\/posts\/71108","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sotnews.agency\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sotnews.agency\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sotnews.agency\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/sotnews.agency\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=71108"}],"version-history":[{"count":0,"href":"https:\/\/sotnews.agency\/index.php?rest_route=\/wp\/v2\/posts\/71108\/revisions"}],"wp:attachment":[{"href":"https:\/\/sotnews.agency\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=71108"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sotnews.agency\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=71108"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sotnews.agency\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=71108"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}