{"id":66633,"date":"2025-06-26T11:25:57","date_gmt":"2025-06-26T11:25:57","guid":{"rendered":"https:\/\/sotnews.agency\/?p=66633"},"modified":"2025-06-26T11:25:57","modified_gmt":"2025-06-26T11:25:57","slug":"i-make-about-gh%e2%82%b530000-a-month-from-selling-cds-of-my-songs-wan-o","status":"publish","type":"post","link":"https:\/\/sotnews.agency\/?p=66633","title":{"rendered":"I make about GH\u20b530,000 a month from selling CDs of my songs \u2013 Wan-O"},"content":{"rendered":"
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Ghanaian musician William Ansah, known in showbiz as Wan-O, has revealed that he earns up to GH\u20b530,000 monthly from selling CDs of his own music at the Accra Mall.<\/p>\n

Speaking to Doreen Avio and Kwame Dadzie on\u00a0Daybreak Hitz<\/em>\u00a0on Hitz FM, Wan-O said he makes more money from selling physical CDs than he does from streaming platforms.<\/p>\n

\u201cIn a month I can make about 20,000 to 30,000 cedis from my CD sales,\u201d he said. \u201cI [go to the place] every day.\u201d<\/p>\n

According to him, he has sold over one million CDs since he started selling at the Mall ten years ago. He emphasised the importance of strategy and planning in his approach to physical sales.<\/p>\n

\u201cI don\u2019t just put singles on it. I create an album, I put a marketing plan together. I treat my act like I am running a label,\u201d Wan-O noted.<\/p>\n

Comedian Lekzy DeComic had earlier reignited the conversation about physical music sales in a recent Facebook post. After witnessing unauthorised vendors selling CDs and pen drives loaded with Ghanaian songs in traffic, he questioned why musicians were not doing the same.<\/p>\n

\u201cIf people are out here selling musicians\u2019 songs on CDs and pen drives and I just saw a few cars actually buying from one guy, then why aren\u2019t musicians themselves selling CDs anymore?\u201d he asked.<\/p>\n

Lekzy argued that streaming has not reached every corner of the Ghanaian market and that physical formats such as CDs and pen drives still have a place in the ecosystem.<\/p>\n

\u201cCharley, not everyone understands this streaming thing, so others are cashing in big time,\u201d he wrote.<\/p>\n

Speaking on\u00a0Daybreak Hitz<\/em>, Lekzy further proposed that the Ghana Music Rights Organisation (GHAMRO) could consider licensing CD and pen drive vendors so their operations could be legalised and monetised for the benefit of musicians.<\/p>\n

This suggestion drew mixed reactions from industry players. Rapper Okyeame Kwame responded with a strong rebuttal on Facebook, arguing that piracy undercuts the significant investments musicians make in production and promotion.<\/p>\n

\u201cThe pirate guy didn\u2019t pay 10,000 cedis to record one song; 50,000 for video; 50,000 for promo; 20,000 for paid ads on socials; 20,000 for social media content; 10,000 for blogs; 10,000 for song release and listening. So he can press CDs at home and stand by the corner and steal from the creative,\u201d he wrote.<\/p>\n

He further explained that most musicians avoid printing CDs because of economic limitations, not unwillingness.<\/p>\n

\u201cThe argument is in why the musician will not press CDs? He knows he cannot sell 1,000 copies. The fewer CDs he sells, the higher the cost of production. So he sells the music digitally. Sustainable business is done through economics of scale,\u201d he added.<\/p>\n

Kwame challenged critics to try selling physical products themselves if they believe in the model: \u201cSo, my bro, pls create a comedy series and put it on CDs and come back.\u201d<\/p>\n

He also noted that while niche products like vinyls may justify physical production, mainstream music distribution is more sustainable in the digital space due to cost, reach and logistics.<\/p>\n

Also speaking to the topic on Hitz FM, creative entrepreneur Robert Klah acknowledged the merits of both formats and said: \u201cThe call is not to scrap streaming of music but to add CDs and pen drives to music consumption options.\u201d<\/p>\n

The debate reflects a wider industry conversation about balancing traditional formats with modern digital tools. While streaming offers reach, data, and global accessibility, physical formats provide tangible value, direct fan engagement, and unique monetisation opportunities.\u00a0<\/p>\n

The challenge for many artists lies in understanding their audience and adopting the most practical and profitable approach for their market.<\/p>\n

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Ghanaian musician William Ansah, known in showbiz as Wan-O, has revealed that he earns up to GH\u20b530,000 monthly from selling CDs of his own music at the Accra Mall. Speaking to Doreen Avio and Kwame Dadzie on\u00a0Daybreak Hitz\u00a0on Hitz FM, Wan-O said he makes more money from selling physical CDs than he does from streaming […]<\/p>\n","protected":false},"author":1,"featured_media":66634,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"rop_custom_images_group":[],"rop_custom_messages_group":[],"rop_publish_now":"initial","rop_publish_now_accounts":{"facebook_2277560469115098_106292521332774":"","twitter_aToxNzczMzI3Njk4OTg4ODUxMjAxOw==_1773327698988851200":""},"rop_publish_now_history":[],"rop_publish_now_status":"pending","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[1],"tags":[],"class_list":{"0":"post-66633","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-blog"},"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/sotnews.agency\/index.php?rest_route=\/wp\/v2\/posts\/66633","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sotnews.agency\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sotnews.agency\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sotnews.agency\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/sotnews.agency\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=66633"}],"version-history":[{"count":0,"href":"https:\/\/sotnews.agency\/index.php?rest_route=\/wp\/v2\/posts\/66633\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sotnews.agency\/index.php?rest_route=\/wp\/v2\/media\/66634"}],"wp:attachment":[{"href":"https:\/\/sotnews.agency\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=66633"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sotnews.agency\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=66633"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sotnews.agency\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=66633"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}