{"id":2155,"date":"2024-04-10T16:04:52","date_gmt":"2024-04-10T16:04:52","guid":{"rendered":"https:\/\/sotnews.agency\/?p=2155"},"modified":"2024-04-11T17:47:56","modified_gmt":"2024-04-11T17:47:56","slug":"nana-esi-idun-arkhurst-reaffirms-fidelity-banks-commitment-to-empowering-women-owned-businesses","status":"publish","type":"post","link":"https:\/\/sotnews.agency\/?p=2155","title":{"rendered":"Nana Esi Idun-Arkhurst reaffirms Fidelity Bank\u2019s commitment to empowering women-owned businesses"},"content":{"rendered":"
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\n \t<\/i> Read Time:<\/span>3 Minute, 12 Second <\/div>\n\n <\/div>

Fidelity Bank, Ghana\u2019s largest privately-owned bank, reaffirmed its commitment to empowering women entrepreneurs during the Women in Business Dialogue Series hosted by the Business and Financial Times.<\/p>\n

Nana Esi Idun-Arkhurst, Divisional Director, Retail & Business Banking at Fidelity Bank, delivered impactful insights at the event, emphasizing the importance of cultivating investor-ready businesses and Fidelity\u2019s commitment to offering the resources and support they need to succeed.<\/p>\n

The event, proudly sponsored by Fidelity Bank, took place at the La Palm Royal Beach Hotel, Accra, under the theme \u201cInvesting in Women-Owned Businesses for Ghana\u2019s Transformation Agenda: A Call for Action.\u201d The dialogue series provided a dynamic platform for influential leaders like Ms. Idun-Arkhurst to share invaluable perspectives and strategies for advancing gender equality and empowering women entrepreneurs.<\/p>\n

During her panel discussion, Ms. Idun-Arkhurst emphasized the importance of women-owned businesses being investor-ready and credit-worthy. She highlighted the significance of strong financial practices, urging women entrepreneurs to develop disciplined habits from the inception of a business, regardless of its formality. This financial preparedness builds trust and credibility with potential investors or financial institutions.<\/p>\n

\u201cImmediate documentation of business activities is crucial to establish credibility and trust with stakeholders,\u201d she advised. \u201cWhether seeking credit, equity, or grants, investors want to see tangible evidence of the business\u2019s prospects and financial viability.\u201d<\/p>\n

Ms. Idun-Arkhurst emphasized that financial investment is not always the first step. She encouraged women entrepreneurs to focus on establishing a strong market presence and product quality.<\/p>\n

\u201cSometimes, what the business needs is not money,\u201d she explained. \u201cFocus on building a strong customer base, obtaining necessary certifications, and ensuring your product meets relevant standards. This will position you for success when seeking financial support.\u201d<\/p>\n

Ms. Idun-Arkhurst further stressed the importance of understanding market dynamics and meeting international standards for export-oriented businesses. She shared insights from Fidelity Bank\u2019s initiatives, such as the Export Club in collaboration with the Federation of Associations of Ghanaian Exporters, aimed at supporting businesses in meeting global standards and expanding market access.<\/p>\n

\u201cKnowing customer preferences and international export standards is vital,\u201d she said. \u201cDon\u2019t assume your product will succeed everywhere. Some may have very specific requirements. Knowing these nuances is essential for successful exporting.\u201d<\/p>\n

Reaffirming Fidelity Bank\u2019s commitment to empowering women entrepreneurs, Ms. Idun-Arkhurst encouraged them to take advantage of available resources and capacity-building programs by the bank that provide valuable knowledge and skills beyond just financial support.<\/p>\n

\u201cThere are numerous programs available to help you refine your business approach,\u201d she noted. \u201cFidelity Bank, for example, offers the Fidelity Young Entrepreneurs Fund, which provides loans at concessionary interest rates, technical assistance, and capacity building specifically for women and youth-led businesses.\u201d<\/p>\n

Additionally, Ms. Idun-Arkhurst spotlighted Fidelity Bank\u2019s recently launched bridge-in-agriculture program with the MasterCard Foundation, aimed at empowering women and youth in the agricultural sector, a critical driver of Ghana\u2019s economy.<\/p>\n

Ms. Idun-Arkhurst concluded with a message of empowerment highlighting the importance of leveraging technology and digital marketing tools in today\u2019s business landscape.<\/p>\n

\u201cThis is our time as women entrepreneurs,\u201d she declared. \u201cThe business landscape has evolved. Embrace technology, leverage available resources, and confidently take advantage of the vast opportunities that exist. Fidelity Bank stands beside you, offering the resources and support you need to succeed in the ever-evolving business world,\u201d she said.<\/p>\n

Fidelity Bank\u2019s participation in the Women in Business Dialogue Series aligns with its ongoing dedication to fostering a more inclusive and prosperous Ghana. By equipping women entrepreneurs with the knowledge and resources they need to thrive, Fidelity Bank is contributing to Ghana\u2019s overall economic transformation agenda.<\/p>\n

The post Nana Esi Idun-Arkhurst reaffirms Fidelity Bank\u2019s commitment to empowering women-owned businesses<\/a> appeared first on Citinewsroom – Comprehensive News in Ghana<\/a>.<\/p>

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