{"id":20599,"date":"2024-07-10T20:45:47","date_gmt":"2024-07-10T20:45:47","guid":{"rendered":"https:\/\/sotnews.agency\/?p=20599"},"modified":"2024-07-11T14:49:30","modified_gmt":"2024-07-11T14:49:30","slug":"ghanaian-songs-now-lack-unique-identity-gyankroma-akufo-addo","status":"publish","type":"post","link":"https:\/\/sotnews.agency\/?p=20599","title":{"rendered":"Ghanaian songs now lack unique identity \u2013 Gyankroma Akufo-Addo"},"content":{"rendered":"<div class='booster-block booster-read-block'>\n                <div class=\"twp-read-time\">\n                \t<i class=\"booster-icon twp-clock\"><\/i> <span>Read Time:<\/span>1 Minute, 51 Second                <\/div>\n\n            <\/div><p><strong>Executive Secretary for the Creative Arts Agency, Gyankroma Akufo-Addo, has emphasized how crucial it is for the country to create a distinctive musical identity in order to increase its international recognition.<\/strong><\/p>\n<p>Speaking at a stakeholders engagement with artistes and artiste managers to gather input from creatives and key players in the creative industry for the promotion of the #playghana initiative recently, she emphasized the significance of creating a unique musical identity that has a global appeal.<\/p>\n<p>While acknowledging Ghana\u2019s historical contribution to Highlife music, the daughter of President Akufo-Addo, underscored the need for creation of a specific, globally appealing music genre.<\/p>\n<p>\u201cAs it stands, when we mention Ghana music, the immediate question is often \u2018what is Ghana music?\u2019 Everybody is doing everything and so we are supporting everything.<\/p>\n<p>\u201cHowever, our producers and musicians must be able to come out with a particular sound that is coming from Ghana. For instance, if it is Highlife, let\u2019s do it or Hiplife, let\u2019s stick to that. Whichever one, I think the most important thing is to have a music sound from Ghana that will be internationally recognised,\u201d she said.<\/p>\n<p>Gyankroma stressed that the current situation makes it challenging to identify a distinct Ghanaian sound in the global music scene, which should be different.<\/p>\n<p>\u201cOur music industry needs to reach a point where audiences worldwide can readily identify Ghana\u2019s musical signature,<em>\u201c<\/em>\u00a0she emphasised.<\/p>\n<p><a href=\"https:\/\/3news.com\/showbiz\/netizens-roast-napo-for-downplaying-nkrumahs-achievements\/\" target=\"_blank\" rel=\"noopener\">Netizens \u2018roast\u2019 NAPO for downplaying Nkrumah\u2019s achievements<\/a><\/p>\n\n<p>She clarified that the initiative\u2019s goal is not to limit Ghanaian musicians to specific genres but to create a unified and recognisable music identity.<\/p>\n<p>\u201cThe aim is to foster a unique sound that can stand out on the global stage while allowing the diversity and creativity of Ghanaian musicians to flourish,\u201d\u00a0she added.<\/p>\n<p>In December last year, Ghana launched the PlayGhana project in December, a significant initiative aimed at boosting the exposure of Ghanaian music on local radio stations.<\/p>\n<div class=\"ringCommonDetail ringBlockType-paragraph \">\n<p>This project is particularly crucial at a time when the local music industry is experiencing a downward trend, and it seeks to promote and support homegrown talent by ensuring more airtime for Ghanaian artists.<\/p>\n<\/div>\n<p>The post <a href=\"https:\/\/3news.com\/showbiz\/music\/ghanaian-songs-now-lack-unique-identity-gyankroma-akufo-addo\/\" target=\"_blank\" rel=\"noopener\">Ghanaian songs now lack unique identity \u2013 Gyankroma Akufo-Addo<\/a> first appeared on <a href=\"https:\/\/3news.com\/\" target=\"_blank\" rel=\"noopener\">3News<\/a>.<\/p>        <div class=\"booster-block booster-reactions-block\">\n            <div class=\"twp-reactions-icons\">\n           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