{"id":14768,"date":"2026-11-09T06:25:13","date_gmt":"2026-11-09T06:25:13","guid":{"rendered":"https:\/\/sotnews.agency\/?p=14768"},"modified":"2026-11-09T06:25:13","modified_gmt":"2026-11-09T06:25:13","slug":"samyangs-employee-led-youtube-channel-tops-2-mil-views-in-3-months","status":"publish","type":"post","link":"https:\/\/sotnews.agency\/?p=14768","title":{"rendered":"Samyang’s employee-led YouTube channel tops 2 mil. views in 3 months"},"content":{"rendered":"
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A scene from the \u201cFire or Fired\u201d series on Samyang Roundsquare\u2019s YouTube channel samyangman \/ Courtesy of Samyang Foods<\/p>\n<\/figcaption><\/figure>\n

Samyang Roundsquare, the parent company behind the Buldak spicy instant noodle maker Samyang Foods, said Monday its YouTube channel samyangman has surpassed 2 million cumulative views about three months after its launch in August.<\/p>\n

The channel airs \u201cFire or Fired,\u201d an original series from BURNT, the company\u2019s spicy food content brand. The show follows Tony, a Samyang employee who struggles with spicy food, as he tries fiery local dishes in New York, Texas, Los Angeles and other parts of the United States.<\/p>\n

Tony is what Koreans jokingly call a \u201cmaepjjiri,\u201d slang for someone with a low tolerance for spicy food. Instead of hiring celebrities or influencers, the company cast its own employee, who interacts with locals on camera.<\/p>\n

The seven episodes released so far have drawn more than 2.18 million views as of Sunday. The most-watched episode, featuring a visit to Samyang America, the company\u2019s U.S. subsidiary, logged 770,000 views, followed by episodes filmed in Nashville, Tennessee, and New Mexico.<\/p>\n

Viewers in the United States accounted for about 45 percent of total views, while those outside Korea, including Canada, Britain and Australia, made up about 99 percent.<\/p>\n

The company said comments have been largely positive, with viewers praising the marketing as clever and fresh, and that interest in Tony\u2019s character is growing.<\/p>\n

\u201cWe will continue to introduce food and culture from various countries and release original content that highlights the personalities and stories of our cast members,\u201d a Samyang Roundsquare official said. \u201cThrough content that global consumers can relate to and enjoy, we will strengthen the competitiveness of our own intellectual property and broaden our connections with consumers.\u201d<\/p>\n

Samyang Roundsquare launched BURNT in May as a \u201cspicy media house\u201d that seeks to expand spiciness into culture and experience. It also runs other original series such as \u201cSpicy Blind Date\u201d and \u201cCan You Handle the Burn.\u201d<\/p>\n

This article was published with the assistance of generative AI and edited by The Korea Times.<\/span><\/em><\/p>\n

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A scene from the \u201cFire or Fired\u201d series on Samyang Roundsquare\u2019s YouTube channel samyangman \/ Courtesy of Samyang Foods Samyang Roundsquare, the parent company behind the Buldak spicy instant noodle maker Samyang Foods, said Monday its YouTube channel samyangman has surpassed 2 million cumulative views about three months after its launch in August. The channel…<\/p>\n","protected":false},"author":1,"featured_media":14769,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"rop_custom_images_group":[],"rop_custom_messages_group":[],"rop_publish_now":"initial","rop_publish_now_accounts":{"facebook_2277560469115098_106292521332774":"","twitter_aToxNzczMzI3Njk4OTg4ODUxMjAxOw==_1773327698988851200":""},"rop_publish_now_history":[],"rop_publish_now_status":"pending","_monsterinsights_skip_tracking":false,"_templately_pack_id":"","_templately_imported_at":"","_templately_source":"","_templately_import_session_id":"","footnotes":""},"categories":[16,14],"tags":[],"class_list":["post-14768","post","type-post","status-publish","format-standard","has-post-thumbnail","category-korea","category-trending-news"],"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\n\t\n\t\n\t\n\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t