{"id":12737,"date":"2024-06-06T17:01:03","date_gmt":"2024-06-06T17:01:03","guid":{"rendered":"https:\/\/sotnews.agency\/?p=12737"},"modified":"2024-06-06T17:01:03","modified_gmt":"2024-06-06T17:01:03","slug":"lg-launches-global-campaign-optimism-your-feed-to-help-bring-more-balance-to-social-media-feeds","status":"publish","type":"post","link":"https:\/\/sotnews.agency\/?p=12737","title":{"rendered":"LG Launches Global Campaign \u2018Optimism your Feed\u2019 to Help Bring More Balance to Social Media Feeds"},"content":{"rendered":"
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\n \t<\/i> Read Time:<\/span>4 Minute, 59 Second <\/div>\n\n <\/div>

LG Electronics (LG) (www.LG.com<\/a>) launched a global campaign called \u2018Optimism your feed,\u2019 which aims to help users bring more optimism to their social media experience by inviting them to proactively engage with positive and inspiring content on their feeds.<\/p>\n

\u201cAs a customer-focused brand, LG is a passionate champion of optimism. We aim to create positive changes in people\u2019s lives by being intentional with our positive activities both online and in the real world,\u201d said Kim Hyo-eun, vice president and head of LG\u2019s Brand Management Division. \u201cIn the AI era, LG remains committed to our unwavering promise of \u2018Life\u2019s Good.\u2019 We will continue to enhance our customers\u2019 lives with a human-centric approach, fostering hope for a better future.\u201d<\/p>\n

A new global survey commissioned by LG found that social media is both a source of anxiety and a place where people turn to be entertained, keep up with friends and family, and stay informed about news and current events. According to the survey, almost half of respondents (45 percent) report their social media feeds consist of an equal or greater amount of negative content than positive content. One in four respondents (28 percent) claimed negative content on their social media feeds has increased their anxiety and one in five (20 percent) said it has made them unhappy. Other studies<\/strong>\u00a0(https:\/\/apo-opa.co\/3X59kXE<\/a>) also suggest that algorithms often promote negative and niche conversations.<\/p>\n

The global survey sought to understand the triggers that affect how algorithms work and how to increase your feed\u2019s positive content. The result is the \u2018Optimism your feed\u2019 playlist of original content that, when interacted with, will pull more optimistic content into your feed.[1] \u2018Optimism your feed\u2019 is part of LG\u2019s global Life\u2019s Good campaign<\/strong>\u00a0(https:\/\/apo-opa.co\/45bNTWJ<\/a>), introduced last year to inspire and encourage people to approach life with an optimistic attitude.<\/p>\n

Created in collaboration with global influencers renowned for their optimistic influences including Tina Choi<\/strong>\u00a0(https:\/\/apo-opa.co\/3VdPRkN<\/a>), Victoria Browne<\/strong>\u00a0(https:\/\/apo-opa.co\/3VeAA3v<\/a>), Josh Harmon<\/strong>\u00a0(https:\/\/apo-opa.co\/458IFLD<\/a>) and more, the \u2018Optimism your feed\u2019 playlist includes over 20 short-form videos ranging from motivation to feel-good content.<\/p>\n

Additionally, LG is consulting with social media experts including Professor Casey Fiesler<\/strong>\u00a0(https:\/\/CaseyFiesler.com<\/a>), an information scientist and technology ethicist, with a PhD in Human Centered Computing. Fiesler researches and teaches in the areas of technology ethics, internet policy, and online communities, and has published on topics such as social media content moderation and recommender systems. She also educates the public on these topics as a content creator.<\/p>\n

Social media has become an integral part of our lives, and algorithms play a significant role in the content that we see in these spaces. LG\u2019s global playlist and campaign gives users the opportunity to see more positive and uplifting posts. By being more conscious about what we choose to engage with, we can bring stronger optimism, balance and happiness to our lives.<\/p>\n

According to Fiesler, \u201cRecommendation algorithms determine what we see on social media by predicting what content we are likely to engage with. These algorithms can therefore send us down ever more specific niches \u2013 for good and for bad. Research has shown that left unchecked, users can go down negative rabbit holes and encounter harmful content quite quickly. One of our first lines of defense needs to be improving our digital literacy, and paying more attention to how algorithms influence our online experiences. And the good news is that we do have some control over the input for these algorithmic predictions; if we choose to engage with optimistic content, there\u2019s a good possibility we will see more of it.\u201d<\/p>\n

Victoria Browne, a global influencer and TEDx Talk speaker, said, \u201cThe algorithms on our social channel can have a big impact on the content we see online, which impacts our mental health. That\u2019s why I\u2019m passionate about \u2018Optimism your feed\u2019, and I hope that people use this playlist as a foundation to retrain their algorithm and encourage positivity in all aspects of their lives. So much of the stigma and difficulty of tackling mental health is that it is unseen. With this campaign, we are saying you should reach out to your friends, and that we can help each other. Our algorithm should recommend content that makes us feel more connected to people, not less.\u201d<\/p>\n

The \u2018Optimism your feed\u2019 playlist can be found on LG\u2019s global TikTok channel (@ lge_lifesgood<\/strong>) (https:\/\/apo-opa.co\/3VvzK3F<\/a>) and global YouTube channel (@ LGGlobal<\/strong>)\u00a0(https:\/\/apo-opa.co\/3Rfiih3<\/a>), and will later spread to various social media platforms through collaborations with influencers around the world. More details can be found on the campaign page on lg.com (https:\/\/apo-opa.co\/3yZgZwr<\/a>).<\/p>\n

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[1] According to a global survey conducted by Dynata on behalf of LG in 2024<\/p>\n

Survey Methodology<\/strong><\/p>\n

Timings: Fieldwork conducted from April 26th to May 2nd 2024<\/p>\n

Countries:\u00a0 USA, Mexico, Brazil, Germany, France, UAE, KSA, Vietnam, South Korea, India, Australia<\/p>\n

Age: People between 22 and 65 years old and weekly TikTok or Instagram users<\/p>\n

Sample Size:\u00a0 400 respondents in the USA, 200 respondents in the rest of the markets<\/p>\n

Method: Quantitative questionnaire online survey through Dynata\u2019s proprietary panel<\/p>\n<\/div>\n<\/div>\n

Distributed by APO Group on behalf of LG Electronics.<\/p>\n

About LG Electronics, Inc.:<\/strong>
\nLG Electronics is a global innovator in technology and consumer electronics with a presence in almost every country and an international workforce of more than 74,000. LG\u2019s four companies \u2013 Home Appliance&Air Solution, Home Entertainment, Vehicle component Solutions and Business Solutions \u2013 combined for global revenue of over KRW 84 trillion in 2023. LG is a leading manufacturer of consumer and commercial products ranging from TVs, home appliances, air solutions, monitors, automotive components and solutions, and its premium LG SIGNATURE and intelligent LG ThinQ brands are familiar names world over. Visit www.LGNewsroom.com<\/a> for the latest news.<\/p>

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