{"id":120278,"date":"2026-05-26T10:41:34","date_gmt":"2026-05-26T10:41:34","guid":{"rendered":"https:\/\/sotnews.agency\/?p=120278"},"modified":"2026-05-26T10:41:34","modified_gmt":"2026-05-26T10:41:34","slug":"seoul-turns-2026-color-morning-yellow-into-everyday-fashion-lifestyle-goods","status":"publish","type":"post","link":"https:\/\/sotnews.agency\/?p=120278","title":{"rendered":"Seoul turns 2026 color \u2018Morning Yellow\u2019 into everyday fashion, lifestyle goods"},"content":{"rendered":"<div class='booster-block booster-read-block'>\n                <div class=\"twp-read-time\">\n                \t<i class=\"booster-icon twp-clock\"><\/i> <span>Read Time:<\/span>51 Second                <\/div>\n\n            <\/div><div>Seoul is bringing its official city color into daily life with a new line of products that stretches from stationery and fashion accessories to eco-friendly home goods, turning a branding campaign into a citywide lifestyle push. The Seoul Metropolitan Government said Tuesday that it is launching 13 products inspired by \u201cMorning Yellow,\u201d the city\u2019s designated color for 2026, through partnerships with 11 companies including Noroo Paint, KCC, LG Chem and Monami. The color, unveiled in December 2025, was drawn from the yellow glow of Seoul\u2019s morning sunlight and follows previous city colors Sky Coral and Green Aurora. City officials said the project was designed to make Seoul\u2019s visual identity more visible in residents\u2019 everyday routines through commonly used items such as towels, hats, bags and pens. Noroo Paint and KCC released standardized paint products and color books featuring Morning Yellow, allowing the color to be applied consistently across public spaces and consumer products. A promotional \u201cColor Sound\u201d video produced by Noroo Paint, combining imagery and sound insp<\/div>\n        <div class=\"booster-block booster-reactions-block\">\n            <div class=\"twp-reactions-icons\">\n                \n                <div class=\"twp-reacts-wrap\">\n                    <a react-data=\"be-react-1\" post-id=\"120278\" class=\"be-face-icons un-reacted\" href=\"javascript:void(0)\">\n                        <img decoding=\"async\" src=\"https:\/\/sotnews.agency\/wp-content\/plugins\/booster-extension\/\/assets\/icon\/happy.svg\" alt=\"Happy\">\n                    <\/a>\n                    <div class=\"twp-reaction-title\">\n                        Happy                    <\/div>\n                    <div class=\"twp-count-percent\">\n                                                    <span style=\"display: none;\" class=\"twp-react-count\">0<\/span>\n                        \n                                                <span 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decoding=\"async\" src=\"https:\/\/sotnews.agency\/wp-content\/plugins\/booster-extension\/\/assets\/icon\/angry.svg\" alt=\"Angry\">\n                    <\/a>\n                    <div class=\"twp-reaction-title\">Angry<\/div>\n                    <div class=\"twp-count-percent\">\n                                                    <span style=\"display: none;\" class=\"twp-react-count\">0<\/span>\n                                                                        <span class=\"twp-react-percent\"><span>0<\/span> %<\/span>\n                        \n                    <\/div>\n                <\/div>\n\n                <div class=\"twp-reacts-wrap\">\n                    <a react-data=\"be-react-5\" post-id=\"120278\" class=\"be-face-icons un-reacted\" href=\"javascript:void(0)\">\n                        <img decoding=\"async\" src=\"https:\/\/sotnews.agency\/wp-content\/plugins\/booster-extension\/\/assets\/icon\/surprise.svg\" alt=\"Surprise\">\n                    <\/a>\n  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