{"id":120104,"date":"2026-05-26T10:02:47","date_gmt":"2026-05-26T10:02:47","guid":{"rendered":"https:\/\/sotnews.agency\/?p=120104"},"modified":"2026-05-26T10:02:47","modified_gmt":"2026-05-26T10:02:47","slug":"the-build-project-expands-its-reach-with-the-addition-of-joy-news-2","status":"publish","type":"post","link":"https:\/\/sotnews.agency\/?p=120104","title":{"rendered":"The Build Project expands its reach with the addition of\u00a0Joy News"},"content":{"rendered":"
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The momentum behind\u00a0The Build Project<\/em>\u00a0continues to grow ahead of its highly anticipated June premiere, with the confirmation that\u00a0Joy News\u00a0will officially join\u00a0Joy Prime\u00a0as a broadcast partner for the groundbreaking television show.<\/p>\n

The addition of Joy News significantly expands the show\u2019s reach and positions\u00a0The Build Project<\/em>\u00a0for even greater national visibility across diverse audience segments in Ghana and beyond.<\/p>\n

The Build Project<\/em>\u00a0is a first-of-its-kind television and digital series focused on real-life construction, renovation, architecture, interior design, smart living, and the businesses shaping Ghana\u2019s built environment. The show follows an immersive renovation journey while spotlighting industry professionals, innovative products, and practical solutions for homeowners, developers, and aspiring property owners.<\/p>\n

With Joy Prime already positioned as the show\u2019s primary entertainment and lifestyle broadcast platform, the inclusion of Joy News introduces an additional layer of credibility, reach, and audience penetration through one of Ghana\u2019s most influential news and current affairs channels.<\/p>\n

For partners and sponsors, the move represents a major value boost.<\/p>\n

Broadcasting on both channels means wider demographic access, increased impressions, stronger recall value, and deeper engagement opportunities for brands connected to the project. Advertisers and sponsors now stand to benefit from exposure across both entertainment-driven and information-driven audiences, creating a unique cross-platform media ecosystem.<\/p>\n

The development also reinforces growing industry confidence in\u00a0The Build Project<\/em>\u00a0as more than just a renovation show, but a national conversation around building, home ownership, infrastructure, design, innovation, and modern Ghanaian living.<\/p>\n

Speaking on the expansion, Executive Producer of show, Louis Sakyiamah also known as Lexis Bill, described the addition of Joy News as a strategic milestone that strengthens the show\u2019s mission to educate, inspire, and connect with a broader audience base.<\/p>\n

\u201cThis is a major step for the vision of\u00a0The Build Project<\/em>. Joy Prime gives us strong lifestyle and entertainment engagement, while Joy News opens the door to a wider national audience interested in business, development, infrastructure, and impactful storytelling. Together, both platforms significantly amplify the reach and impact of the show.\u201d<\/p>\n

The dual-channel broadcast is also expected to create stronger public engagement ahead of launch, with audiences anticipating practical insights into the realities of construction and renovation in Ghana, from budgeting and materials to design choices, technology, safety, insurance, financing, and project management.<\/p>\n

Industry stakeholders believe the expanded broadcast footprint could make\u00a0The Build Project<\/em>\u00a0one of the most commercially attractive original television productions in Ghana\u2019s construction and real estate space.<\/p>\n

The show is scheduled to premiere in June on both\u00a0Joy Prime\u00a0and\u00a0Joy News, with viewers encouraged to follow the official digital platforms of\u00a0The Build Project<\/em>\u00a0for updates, behind-the-scenes content, and launch announcements.<\/p>\n<\/div>\n

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The momentum behind\u00a0The Build Project\u00a0continues to grow ahead of its highly anticipated June premiere, with the confirmation that\u00a0Joy News\u00a0will officially join\u00a0Joy Prime\u00a0as a broadcast partner for the groundbreaking television show.<\/div>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"rop_custom_images_group":[],"rop_custom_messages_group":[],"rop_publish_now":"initial","rop_publish_now_accounts":{"facebook_2277560469115098_106292521332774":"","twitter_aToxNzczMzI3Njk4OTg4ODUxMjAxOw==_1773327698988851200":""},"rop_publish_now_history":[],"rop_publish_now_status":"pending","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[5107,18241,1883,10,9,18242,15488],"tags":[],"class_list":["post-120104","post","type-post","status-publish","format-standard","hentry","category-joynews","category-joyprime","category-national","category-politics","category-popular","category-the-build-project","category-the-multimedia-group-limited"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/sotnews.agency\/index.php?rest_route=\/wp\/v2\/posts\/120104","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sotnews.agency\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sotnews.agency\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sotnews.agency\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/sotnews.agency\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=120104"}],"version-history":[{"count":0,"href":"https:\/\/sotnews.agency\/index.php?rest_route=\/wp\/v2\/posts\/120104\/revisions"}],"wp:attachment":[{"href":"https:\/\/sotnews.agency\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=120104"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sotnews.agency\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=120104"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sotnews.agency\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=120104"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}