{"id":117851,"date":"2026-05-11T21:19:20","date_gmt":"2026-05-11T21:19:20","guid":{"rendered":"https:\/\/sotnews.agency\/?p=117851"},"modified":"2026-05-11T21:19:20","modified_gmt":"2026-05-11T21:19:20","slug":"supersport-launches-sleep-can-wait-campaign-ahead-of-fifa-world-cup-2026","status":"publish","type":"post","link":"https:\/\/sotnews.agency\/?p=117851","title":{"rendered":"SuperSport launches \u2018Sleep Can Wait\u2019 campaign ahead of FIFA World Cup 2026"},"content":{"rendered":"
\n
\n \t<\/i> Read Time:<\/span>1 Minute, 44 Second <\/div>\n\n <\/div>

CANAL+ and SuperSport have unveiled a major new advertising campaign across more than 20 African countries ahead of the FIFA World Cup 2026, positioning the broadcaster\u2019s coverage as a round-the-clock football experience for fans across the continent.<\/p>\n

The campaign, titled \u201cSleep Can Wait\u201d, officially launches on May 11 and marks the first collaboration between CANAL+\u2019s long-standing creative agency partner, BETC, and a brand within the MultiChoice Group portfolio.
\nOrganisers said the campaign was designed to capture the excitement surrounding what is expected to be the biggest FIFA World Cup in history, with an expanded format and a record 10 African teams set to participate in the tournament.
\nAs the official broadcaster of all 104 matches, SuperSport, available on DStv and GOtv, is preparing an extensive viewing experience featuring four dedicated live and streaming channels, expert analysis and multilingual commentary options in English, Portuguese and several African languages.
\nAccording to the organisers, the \u201cSleep Can Wait\u201d message reflects the passion of football supporters who are expected to stay awake through late-night fixtures to follow the tournament and support African teams competing on the global stage.
\nThe campaign was filmed in Cape Town under the direction of Jabu Nadia Newman and involved South African production teams as part of efforts to deliver an authentically African creative production.
\nThe rollout is expected to achieve extensive visibility across television, outdoor advertising and digital media platforms.
\nOrganisers said the campaign would air in three television formats \u2014 60-second, 30-second and 15-second versions \u2014 across more than 150 television channels, while also appearing on over 800 outdoor advertising sites across participating countries.
\nThe promotion will further be amplified through digital channels and the Group\u2019s social media ecosystem, which collectively reaches more than 100 million followers.
\nThe campaign forms part of broader efforts by SuperSport and CANAL+ to strengthen audience engagement ahead of the FIFA World Cup 2026, which is anticipated to attract one of the largest global sports audiences ever recorded.
\nClick on this link to view the video:
\nhttps:\/\/betc.box.com\/s\/gnzxk0k221vtmdi94te0jq30hhree18p<\/p>\n

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\n

\"\"<\/p>\n

CANAL+ and SuperSport have unveiled a major new advertising campaign across more than 20 African countries ahead of the FIFA World Cup 2026, positioning the broadcaster\u2019s coverage as a round-the-clock football experience for fans across the continent.<\/strong><\/p>\n

The campaign, titled \u201cSleep Can Wait\u201d, officially launches on May 11 and marks the first collaboration between CANAL+\u2019s long-standing creative agency partner, BETC, and a brand within the MultiChoice Group portfolio.<\/p>\n

Organisers said the campaign was designed to capture the excitement surrounding what is expected to be the biggest FIFA World Cup in history, with an expanded format and a record 10 African teams set to participate in the tournament.<\/p>\n

As the official broadcaster of all 104 matches, SuperSport, available on DStv and GOtv, is preparing an extensive viewing experience featuring four dedicated live and streaming channels, expert analysis and multilingual commentary options in English, Portuguese and several African languages.<\/p>\n

According to the organisers, the \u201cSleep Can Wait\u201d message reflects the passion of football supporters who are expected to stay awake through late-night fixtures to follow the tournament and support African teams competing on the global stage.<\/p>\n

The campaign was filmed in Cape Town under the direction of Jabu Nadia Newman and involved South African production teams as part of efforts to deliver an authentically African creative production.<\/p>\n

The rollout is expected to achieve extensive visibility across television, outdoor advertising and digital media platforms.<\/p>\n

Organisers said the campaign would air in three television formats \u2014 60-second, 30-second and 15-second versions \u2014 across more than 150 television channels, while also appearing on over 800 outdoor advertising sites across participating countries.<\/p>\n

The promotion will further be amplified through digital channels and the Group\u2019s social media ecosystem, which collectively reaches more than 100 million followers.<\/p>\n

The campaign forms part of broader efforts by SuperSport and CANAL+ to strengthen audience engagement ahead of the FIFA World Cup 2026, which is anticipated to attract one of the largest global sports audiences ever recorded.<\/p>\n

Click on this link to view the video:<\/p>\n

https:\/\/betc.box.com\/s\/gnzxk0k221vtmdi94te0jq30hhree18p<\/p>\n<\/div>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"rop_custom_images_group":[],"rop_custom_messages_group":[],"rop_publish_now":"initial","rop_publish_now_accounts":{"facebook_2277560469115098_106292521332774":"","twitter_aToxNzczMzI3Njk4OTg4ODUxMjAxOw==_1773327698988851200":""},"rop_publish_now_history":[],"rop_publish_now_status":"pending","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[11,103],"tags":[],"class_list":["post-117851","post","type-post","status-publish","format-standard","hentry","category-sports","category-travel"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/sotnews.agency\/index.php?rest_route=\/wp\/v2\/posts\/117851","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sotnews.agency\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sotnews.agency\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sotnews.agency\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/sotnews.agency\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=117851"}],"version-history":[{"count":0,"href":"https:\/\/sotnews.agency\/index.php?rest_route=\/wp\/v2\/posts\/117851\/revisions"}],"wp:attachment":[{"href":"https:\/\/sotnews.agency\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=117851"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sotnews.agency\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=117851"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sotnews.agency\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=117851"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}