{"id":117539,"date":"2026-03-02T14:27:29","date_gmt":"2026-03-02T14:27:29","guid":{"rendered":"https:\/\/sotnews.agency\/?p=117539"},"modified":"2026-03-02T14:27:29","modified_gmt":"2026-03-02T14:27:29","slug":"minimie-atsomo-launches-laugh-it-off-creator-challenge-to-support-digital-creators","status":"publish","type":"post","link":"https:\/\/sotnews.agency\/?p=117539","title":{"rendered":"Minimie Atsomo launches \u2018Laugh-It-Off Creator\u2019 challenge to support digital creators"},"content":{"rendered":"
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Producers of the popular snack brand Minimie Atsomo have launched a new content creation competition aimed at supporting young digital talents across the country.<\/p>\n

The \u201cLaugh-It-Off Creator\u201d Challenge was unveiled in Accra on Friday, February 27, as a three-week initiative designed to encourage creators to produce humorous content featuring the snack.<\/p>\n

Speaking at the launch, Brand Manager Kafui Agbenyefia said the company is committed to helping young creatives grow and gain visibility.<\/p>\n

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\u201cWe want to give young creators the platform and tools to grow,\u201d she said. \u201cThis challenge is also about building a stronger connection with our audience through humour.\u201d<\/p>\n<\/blockquote>\n

The initiative brings together content creators from across the country to compete for major rewards, including a brand ambassadorial deal, an iPhone 17 Pro Max, and other prizes.<\/p>\n

Participants are expected to create entertaining and relatable videos and skits centred on the Minimie Atsomo snack, with judges selecting the most creative and engaging entries.<\/p>\n

The launch event attracted scores of digital creators, who used the opportunity to network, collaborate, and produce content while interacting with the brand.<\/p>\n

Minimie Atsomo is produced by Multipro Ghana Limited, one of the country\u2019s leading fast-moving consumer goods manufacturers.<\/p>\n

According to the company, the challenge forms part of its broader effort to contribute to the growth of Ghana\u2019s expanding digital and creative economy.<\/p>\n

Organisers say they are optimistic about strong participation throughout the three-week period and hope the competition will help uncover the next generation of Ghanaian digital creators.<\/p>\n

The company believes the Laugh-It-Off Creator Challenge will not only promote creativity but also deepen engagement between the brand and its growing audience.<\/p>\n

Winners are expected to be announced at the end of the competition, following an assessment of creativity, reach, and audience impact.<\/p>\n<\/div>\n

\n
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\n 0<\/span>\n 0<\/span> %<\/span>\n <\/div>\n <\/div>\n\n <\/div>\n <\/div>\n\n ","protected":false},"excerpt":{"rendered":"
Producers of the popular snack brand Minimie Atsomo have launched a new content creation competition aimed at supporting young digital talents across the country.<\/p>\n

The \u201cLaugh-It-Off Creator\u201d Challenge was unveiled in Accra on Friday, February 27, as a three-week initiative designed to encourage creators to produce humorous content featuring the snack.<\/p>\n

Speaking at the launch, Brand Manager Kafui Agbenyefia said the company is committed to helping young creatives grow and gain visibility.<\/p><\/div>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"rop_custom_images_group":[],"rop_custom_messages_group":[],"rop_publish_now":"initial","rop_publish_now_accounts":{"facebook_2277560469115098_106292521332774":"","twitter_aToxNzczMzI3Njk4OTg4ODUxMjAxOw==_1773327698988851200":""},"rop_publish_now_history":[],"rop_publish_now_status":"pending","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[17749,1599,17750,10,9],"tags":[],"class_list":["post-117539","post","type-post","status-publish","format-standard","hentry","category-atsomo","category-events","category-minimie","category-politics","category-popular"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/sotnews.agency\/index.php?rest_route=\/wp\/v2\/posts\/117539","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sotnews.agency\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sotnews.agency\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sotnews.agency\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/sotnews.agency\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=117539"}],"version-history":[{"count":0,"href":"https:\/\/sotnews.agency\/index.php?rest_route=\/wp\/v2\/posts\/117539\/revisions"}],"wp:attachment":[{"href":"https:\/\/sotnews.agency\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=117539"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sotnews.agency\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=117539"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sotnews.agency\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=117539"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}