{"id":111535,"date":"2026-01-17T13:57:09","date_gmt":"2026-01-17T13:57:09","guid":{"rendered":"https:\/\/sotnews.agency\/?p=111535"},"modified":"2026-01-17T13:57:09","modified_gmt":"2026-01-17T13:57:09","slug":"burna-boy-and-sporty-group-unveil-new-single-for-everybody-celebrating-africas-sports-heritage-and-cultural-excellence","status":"publish","type":"post","link":"https:\/\/sotnews.agency\/?p=111535","title":{"rendered":"Burna Boy and Sporty Group unveil new single \u201cFor Everybody\u201d celebrating Africa\u2019s sports heritage and cultural excellence"},"content":{"rendered":"
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Grammy-winning artist Burna Boy has released his brand-new single, \u201cFor Everybody,\u201d and accompanying music film, unveiling the full creative work first teased in partnership with Sporty Group. <\/p>\n

The all-encompassing project brings together some of Africa\u2019s most dynamic athletes \u2013 including Camavinga, Nico and I\u00f1aki Williams, Ighalo, Makelele, Karembeu, Alex Song, Milit\u00e3o, Asisat Oshoala, Cheslin Kolbe, and more \u2013 in a defining cultural moment that merges music, movement and identity ahead of a monumental year for African sport.<\/p>\n

Designed as part of a cultural offering, the song, available on Burna Boy\u2019s and SportyTV\u2019s YouTube channels, reflects Burna Boy\u2019s ongoing mission to champion African pride, unity, and influence.<\/p>\n<\/p>\n

\u201cFor Everybody\u201d arrived just before the pinnacle of the Africa Cup of Nations (AFCON) 2026 Final between Morocco and Senegal, with fans who had the unique pleasure of seeing Burna Boy perform at The AFCON Last Dance, live from the Olm Souissi Fan Zone in Rabat, yesterday, Friday, January 17 at 20:00 local time. During the event, Burna Boy delivered the first live performance of \u201cFor Everybody,\u201d marking its debut on the AFCON stage.<\/p>\n

Directed by award-winning American music video director Dave Meyers, in collaboration with renowned choreographer Shay Latukolan and Sporty Studios, the film showcases the emotional and physical energy at the heart of African sport: ambition, rhythm, and global impact. <\/p>\n

Burna Boy and the athletes deliver powerful performances blending cinematic visuals, athletic choreography, fashion and symbolic storytelling inspired by football, culture and community. With lyrical themes grounded in resilience, legacy, and the power of collective momentum, the track pays tribute to a new generation of African icons shaping the world on and off the pitch.
\u201cThis one is for the culture \u2014 for everyone carrying our sound, our spirit and our story around the world,\u201d Burna Boy said.<\/p>\n

\u201cAfrica is a continent of extraordinary cultural richness\u2014defined by beauty, grace, and boundless diversity,\u201d says director Dave Meyers. \u201cBeing welcomed into that space to celebrate its fashion and movement, set to the anthemic pulse of Burna Boy, was an invitation I felt truly honoured to receive.\u201d
The featured players represent the continent\u2019s strength and diversity, connecting the song\u2019s release, their involvement as athletes, and the shared identity between music and sport, and the pride felt by fans worldwide.
The release marks the first full expression of the creative universe Burna Boy and Sporty Group have been building, following teasers that generated global anticipation.<\/p>\n

The music video is now available to view on Sporty Group\u2019s YouTube channel HERE \u2013 https:\/\/www.youtube.com\/watch?v=jUkcAa_IBU0<\/p>\n

About Sporty Group<\/p>\n

\u2028\u2028Sporty Group is a global consumer internet and media company with unparalleled digital platforms serving millions of daily active users via technology and operations hubs across four continents. The company delivers premium, live, and engaging content to sports fans around the world through its network of complementary brands spanning digital and linear broadcasting, gaming, and entertainment.<\/p>\n<\/div>\n

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