{"id":108398,"date":"2025-12-24T22:25:00","date_gmt":"2025-12-24T22:25:00","guid":{"rendered":"https:\/\/sotnews.agency\/?p=108398"},"modified":"2025-12-24T22:25:00","modified_gmt":"2025-12-24T22:25:00","slug":"gta-marks-a-century-of-highlife-with-grand-launch-of-highlife-100","status":"publish","type":"post","link":"https:\/\/sotnews.agency\/?p=108398","title":{"rendered":"GTA marks a century of highlife with grand launch of Highlife @ 100"},"content":{"rendered":"
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The Ghana Tourism Authority (GTA) officially launched the centenary celebration of Highlife, Ghana\u2019s iconic music genre, with a grand and culturally rich event on Friday, December 19, at the La Palm Royal Beach Hotel.<\/p>\n

The event brought together government officials, industry stakeholders, veteran highlife musicians, creatives, and music lovers.<\/p>\n

\"GTA<\/figure>\n

The historic event was powered by the Ghana Tourism Authority (GTA), in collaboration with the Ministry of Tourism, Culture & Creative Arts, the Musicians Union of Ghana (MUSIGA)<\/strong>, and the Creative Arts Agency, underscoring a unified national commitment to preserving and celebrating Ghana\u2019s rich musical heritage.<\/p>\n

Guests were welcomed with traditional palm wine music, setting the tone for an evening steeped in nostalgia, pride, and cultural excellence. <\/p>\n

\"GTA<\/figure>\n

The event officially commenced with an introduction of the centenary theme, \u201cHighlife @ 100 \u2013 Our Rhythm, Our Story,\u201d<\/em><\/strong> highlighting Highlife\u2019s enduring influence as a soundtrack to Ghana\u2019s social, political, and cultural evolution.<\/p>\n

The evening featured captivating live performances from celebrated Highlife legends, including Asabea Cropper, Kenteman, Pat Thomas, Paulina Oduro, Amandzeba Nat Brew, Bessa Simons, and Adina, accompanied by a live band, delighting guests with timeless classics that showcased highlife\u2019s rich musical diversity.<\/p>\n

\"GTA<\/figure>\n

Delivering the keynote address, the CEO of the Ghana Tourism Authority, Maame Efua Houadjeto, emphasised Highlife\u2019s role as a powerful cultural export and a key pillar of Ghana\u2019s creative economy, noting its contributions to tourism, national identity, and intergenerational storytelling. <\/p>\n

She also highlighted the importance of institutional support for the creative arts, reaffirming the government\u2019s commitment to safeguarding Ghana\u2019s cultural legacy while positioning Highlife on the global stage as part of Ghana\u2019s broader cultural diplomacy and tourism strategy.<\/p>\n

\"GTA<\/figure>\n

A major highlight of the evening was the official centenary unveiling, which featured a compelling video montage chronicling 100 years of Highlife, followed by the unveiling of the official \u201cHighlife @ 100\u201d logo. <\/p>\n

The unveiling was led by the CEO of Ghana Tourism Agency, the President of MUSIGA, and the Executive Secretary of the Creative Arts Agency.<\/p>\n

In his remarks, MUSIGA President, Bessa Simons, described the centenary as a defining moment for Ghanaian music, calling on stakeholders to invest in documentation, education, and opportunities for emerging musicians to ensure the longevity of Highlife.<\/p>\n

\"GTA<\/figure>\n

The event concluded with closing remarks by the Executive Secretary of the Creative Arts Agency, followed by networking, media interviews, and continued musical performances, reinforcing the celebratory spirit of the night.<\/p>\n

The Highlife @ 100 initiative marks the beginning of a series of activities aimed at honouring the pioneers of Highlife, engaging the youth, and promoting Ghana\u2019s music heritage locally and internationally.<\/p>\n

\"GTA<\/figure>\n<\/p>\n<\/div>\n
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\"GTAThe Ghana Tourism Authority (GTA) officially launched the centenary celebration of Highlife, Ghana\u2019s iconic music genre, with a grand and culturally rich event on Friday, December 19, at the La Palm Royal Beach Hotel.<\/div>\n","protected":false},"author":1,"featured_media":108399,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"rop_custom_images_group":[],"rop_custom_messages_group":[],"rop_publish_now":"initial","rop_publish_now_accounts":{"facebook_2277560469115098_106292521332774":"","twitter_aToxNzczMzI3Njk4OTg4ODUxMjAxOw==_1773327698988851200":""},"rop_publish_now_history":[],"rop_publish_now_status":"pending","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[2454,14472,1377,1883,10,9],"tags":[],"class_list":["post-108398","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ghana-tourism-authority-gta","category-highlife-100","category-music","category-national","category-politics","category-popular"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/sotnews.agency\/index.php?rest_route=\/wp\/v2\/posts\/108398","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sotnews.agency\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sotnews.agency\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sotnews.agency\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/sotnews.agency\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=108398"}],"version-history":[{"count":0,"href":"https:\/\/sotnews.agency\/index.php?rest_route=\/wp\/v2\/posts\/108398\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sotnews.agency\/index.php?rest_route=\/wp\/v2\/media\/108399"}],"wp:attachment":[{"href":"https:\/\/sotnews.agency\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=108398"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sotnews.agency\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=108398"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sotnews.agency\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=108398"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}