{"id":108143,"date":"2025-12-23T09:01:58","date_gmt":"2025-12-23T09:01:58","guid":{"rendered":"https:\/\/sotnews.agency\/?p=108143"},"modified":"2025-12-23T09:01:58","modified_gmt":"2025-12-23T09:01:58","slug":"december-in-ghana-is-alive-creatives-say-the-issue-is-amplification-not-activity","status":"publish","type":"post","link":"https:\/\/sotnews.agency\/?p=108143","title":{"rendered":"December in Ghana is alive \u2013 Creatives say the issue is amplification, not activity"},"content":{"rendered":"
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\n \t<\/i> Read Time:<\/span>2 Minute, 35 Second <\/div>\n\n <\/div>
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As public debate intensifies over claims that December in Ghana<\/em> is losing its shine, creatives and industry stakeholders insist the festive season is not declining but evolving and expanding in scale and impact.<\/p>\n

This formed the core of discussions on Y Holiday Havoc Convo, a special December segment introduced by YFM Ghana as part of its flagship Y Holiday Havoc<\/em> campaign.<\/p>\n

The conversation aired on the station\u2019s Myd Morning Show, hosted by Rev Erskine, with DJ Ganj on the decks.<\/p>\n

Responding to questions about whether December in Ghana has declined, Bernard Kafui Sokpe, Founder of Jambo Spaces and popularly known as Mista Meister<\/em>, said his experience as a creative shows the opposite.<\/p>\n

\u201cDecember in Gh is still happening even more than before,\u201d he said.<\/p>\n

He pointed to the growth in major events as evidence. \u201cPreviously, we had just a few stadium events, but this year we have three or more. Legon never used to give out their stadium, but now they\u2019ve already hosted two events. That alone tells you that things are opening up.\u201d<\/p>\n

According to Mista Meister, the expansion goes far beyond headline concerts. He said the December economy now supports a wide ecosystem involving security services, vendors, bars, fashion, and hospitality businesses.<\/p>\n

\u201cIt\u2019s bigger than just parties,\u201d he explained. \u201cThere\u2019s a whole ecosystem around it. A lot more people are benefiting from December activities \u2014 it\u2019s just not being amplified properly.\u201d<\/p>\n

He argued that the real challenge lies in visibility rather than volume. \u201cEverything is happening in pockets. If you really want to see what\u2019s going on, you have to check vlogs or platforms like YFM. It doesn\u2019t feel concerted enough for people to see the full picture or get daily updates of what\u2019s happening across the country.\u201d<\/p>\n

Another panellist, Ekow Quanzie, Head of PR and Sustainability at Global Media Alliance, known on Facebook as WhyAlwaysEkow<\/em>, said tangible indicators show December in Ghana remains strong.<\/p>\n

\u201cOne of the key touch points is arrivals,\u201d he said. \u201cWhen you go to the airport, you can clearly see that more people are coming in. In fact, the airport had to open an overflow car park to accommodate the inflows.\u201d<\/p>\n

He noted that the range of activities has also widened. \u201cBeyond parties and concerts, there are thought leadership events happening as well. December is becoming more dynamic.\u201d<\/p>\n

Ekow cited platforms such as Entertainment Week Ghana as key in showcasing the breadth of December activities, while stressing the importance of public relations and marketing in driving tourism growth.<\/p>\n

\u201cTourism is about PR and marketing,\u201d he said. \u201cCountries spend heavily to attract tourists. Ghana is fortunate; we have natural sites, a vibrant youth culture, political stability, and global goodwill.\u201d<\/p>\n

He added that Ghana\u2019s influence on the continent presents an opportunity. \u201cMany countries seek validation from Ghana; therefore, we should capitalise on this and do better at amplification.\u201d<\/p>\n

Both panellists agreed that while the private sector has powered much of December\u2019s success, stronger coordination, deliberate storytelling, and enhanced marketing \u2014 including government support \u2014 could elevate December in Ghana<\/em> to an even bigger global attraction.<\/p>\n<\/div>\n

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