{"id":107223,"date":"2025-12-17T04:41:00","date_gmt":"2025-12-17T04:41:00","guid":{"rendered":"https:\/\/sotnews.agency\/?p=107223"},"modified":"2025-12-17T04:41:00","modified_gmt":"2025-12-17T04:41:00","slug":"the-product-failed-in-the-market-bryan-acheampong-tears-into-bawumias-2024-numbers","status":"publish","type":"post","link":"https:\/\/sotnews.agency\/?p=107223","title":{"rendered":"\u2018The product failed in the market\u2019 \u2013 Bryan Acheampong tears into Bawumia\u2019s 2024 numbers"},"content":{"rendered":"
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Aspiring New Patriotic Party flagbearer Dr Bryan Acheampong says the party\u2019s 2024 presidential performance under Dr Mahamudu Bawumia delivered a clear verdict. <\/p>\n

The former Abetifi MP says the numbers show that the product failed in the market.<\/p>\n

Speaking on PM Express, Dr Acheampong dismissed claims that Dr Bawumia\u2019s long exposure should count in his favour. He said the facts point in the opposite direction. <\/p>\n

\u201cEverything that you have ends at 41%,\u201d he said. He described Dr Bawumia as \u201cthe most marketed\u201d NPP candidate, noting that he had spent eight years as Vice President and eight years as running mate. <\/p>\n

\u201cSixteen years that we marketed him, he had 41%,\u201d he said.<\/p>\n

The former Agric Minister contrasted that with former boss and President Nana Akufo-Addo\u2019s first outing. <\/p>\n

\u201cWe marketed Akufo-Addo for eight months; he had 49.7%,\u201d he said. He said that the comparison weakens, not strengthens, Dr Bawumia\u2019s case. \u201cSo everything that you are saying, you are making his situation worse.\u201d<\/p>\n

Dr Acheampong pointed to the party\u2019s electoral map in 2024. He said the results were unprecedented. \u201cHe couldn\u2019t get seven regions of this country.\u201d <\/p>\n

He said the NPP failed to win a single presidential constituency in those regions. \u201cVolta, Oti, Upper East and Upper West, Savannah, Bono East.\u201d He repeated, \u201cWe could not win one constituency in these regions.\u201d<\/p>\n

He said expectations going into the race were different. <\/p>\n

\u201cWhen we were supporting him in 2023, one of the beliefs was that if we presented him, he would hold the votes from the northern part of Ghana for us.\u201d <\/p>\n

Dr Acheampong said that the belief collapsed at the polls. \u201cFive of the regions that we did not win a single constituency, seven, five of them are from the northern half of Ghana.\u201d<\/p>\n

He then listed the party\u2019s losses elsewhere. \u201cWe could not win one Western Region, 17 constituencies, we won one presidential.\u201d <\/p>\n

The former MP said in the Central Region, \u201c23 constituencies, we won two presidential,\u201d stressing that in the Greater Accra, it was no better. \u201c34 constituencies in Greater Accra, presidential, we got two.\u201d<\/p>\n

He said these outcomes are what matter now. \u201cThose attributes and the results of the elections are the ones that the delegates are passing a verdict on.\u201d <\/p>\n

Dr Bryan Acheampong returned to his product analogy. \u201cIf we market you for 16 years, and you come out with 41% and we market Akufo-Addo for eight months, and he gets 49.7% then there\u2019s a difference.\u201d <\/p>\n

He said the conclusion is unavoidable. \u201cThe difference is that the marketing did not yield the sales results, and people are going to change their product.\u201d<\/p>\n

When it was pointed out that political history shows that parties often retain losing candidates, he rejected the comparison. <\/p>\n

\u201cYou\u2019re mixing logic with politics and performance,\u201d he said. He said logic alone would suggest repeated attempts. <\/p>\n

\u201cIt is only logic which will suggest that Adu Boahen went once, Busia went once and won; Kufuor went twice and won; Akufo-Addo went three times and won and logically, it means that Dr Bawumia will go four times.\u201d<\/p>\n

Dr Acheampong insisted that the NPP\u2019s past decisions were driven by performance, not habit. \u201cWe\u2019re talking about political performance,\u201d he said, citing 1996. <\/p>\n

\u201cKufuor did better than Adu Boahen, so we returned him. It was on performance.\u201d He said Kufuor\u2019s growth justified his return. \u201cIn 2000, he won; in 2004, Kufuor did better than himself.\u201d<\/p>\n

He made the same argument about Nana Akufo-Addo. \u201cAkufo-Addo did better than Kufuor\u2019s 2004.\u201d He said that improvement led to another chance. <\/p>\n

\u201cWe returned Akufo-Addo in 2012.\u201d He said the numbers kept rising. \u201cWhat he got in 2012, he did better than what he himself got in 2008.\u201d <\/p>\n

Dr Bryan Acheampong said the pattern continued. \u201cWe returned him in 2016 and won.\u201d He added, \u201cAkufo-Addo did much better in 2020 than his own results in 2016.\u201d<\/p>\n<\/p>\n<\/div>\n

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\"'TheAspiring New Patriotic Party flagbearer Dr Bryan Acheampong says the party\u2019s 2024 presidential performance under Dr Mahamudu Bawumia delivered a clear verdict.<\/div>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"rop_custom_images_group":[],"rop_custom_messages_group":[],"rop_publish_now":"initial","rop_publish_now_accounts":{"facebook_2277560469115098_106292521332774":"","twitter_aToxNzczMzI3Njk4OTg4ODUxMjAxOw==_1773327698988851200":""},"rop_publish_now_history":[],"rop_publish_now_status":"pending","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[59,1816,117,130,10,9],"tags":[],"class_list":["post-107223","post","type-post","status-publish","format-standard","hentry","category-dr-mahamudu-bawumia","category-dr-bryan-acheampong","category-news","category-npp-primaries","category-politics","category-popular"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/sotnews.agency\/index.php?rest_route=\/wp\/v2\/posts\/107223","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sotnews.agency\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sotnews.agency\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sotnews.agency\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/sotnews.agency\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=107223"}],"version-history":[{"count":0,"href":"https:\/\/sotnews.agency\/index.php?rest_route=\/wp\/v2\/posts\/107223\/revisions"}],"wp:attachment":[{"href":"https:\/\/sotnews.agency\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=107223"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sotnews.agency\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=107223"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sotnews.agency\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=107223"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}