{"id":106522,"date":"2025-12-12T14:41:13","date_gmt":"2025-12-12T14:41:13","guid":{"rendered":"https:\/\/sotnews.agency\/?p=106522"},"modified":"2025-12-12T14:41:13","modified_gmt":"2025-12-12T14:41:13","slug":"ghanaian-businesses-urged-to-engage-transaction-advisors-to-spur-growth-and-investment","status":"publish","type":"post","link":"https:\/\/sotnews.agency\/?p=106522","title":{"rendered":"Ghanaian businesses urged to engage transaction advisors to spur growth and investment"},"content":{"rendered":"
\n
\n \t<\/i> Read Time:<\/span>3 Minute, 29 Second <\/div>\n\n <\/div>
\n

Ghanaian businesses, particularly small and medium-sized enterprises (SMEs), are being strongly urged to engage professional transaction advisors as they seek to expand, attract investment, or enter mergers and acquisitions (M&A) deals. <\/p>\n

This call was emphasised during a joint UK-Ghana Chamber of Commerce (UKGCC) and Deloitte Ghana webinar on\u00a0\u201cEnhancing the Investment Climate in Ghana \u2013 The Role of Transaction Advisors for Business Expansion and Growth.\u201d<\/p>\n

Speakers cautioned that many Ghanaian businesses lose value, struggle to attract capital, or collapse entirely because they attempt to pursue complex transactions without expert guidance.<\/p>\n

However, some businesses argue that they choose to foregore advisory services because they are unaffordable. Challenging this stance, Deloitte\u2019s Africa Infrastructure and Capital Projects Partner,\u00a0Yaw Appiah Lartey, stressed that the real cost lies in\u00a0not<\/em>\u00a0engaging professionals.<\/p>\n

\u201cLet us not be people who know the cost of everything and the value of nothing,\u201d\u00a0he urged, adding that the myth that \u201can adviser looks at your watch and tells you the time\u201d has discouraged many entrepreneurs from seeking essential advisory support.<\/p>\n

The experts noted that although Ghana\u2019s investment climate remains promising, it is also complex. Enterprises without professional advisory support risk mispricing deals, overlooking regulatory requirements, failing investor checks, or making strategic mistakes that ultimately destroy value rather than create it.<\/p>\n

The role of transaction advisors in modern business\u00a0<\/strong><\/p>\n

The panel explained that transaction advisors play an end-to-end role in helping companies prepare for growth, structure deals, attract investors, and successfully integrate acquired businesses.<\/p>\n

Deloitte Ghana Associate Director,\u00a0Dennis Brown,<\/strong>\u00a0highlighted that advisory support includes preparing comprehensive business plans and information memoranda, developing robust financial models, guiding valuations, and identifying risks and opportunities ahead of investor engagement.<\/p>\n

Echoing this, Deloitte Africa Corporate Finance Leader,\u00a0Jonathan Godden,<\/strong>\u00a0described the advisor as a bridge that \u201cconnects a willing buyer with a willing seller,\u201d adding that advisors understand what funders look for and help shape the information, structures, and strategies needed to meet investor expectations.<\/p>\n

Providing insight into the integration phase of transactions,\u00a0Angela Rogan<\/strong>, leader of Deloitte Africa Post-Merger Integration and Value Creation Services, stressed the critical role advisors play in designing integration blueprints that minimise operational disruption and preserve value for buyers. She noted that properly planned integrations ensure smooth transitions after M&A transactions, preventing value leakage.<\/p>\n

Delloite Africa Valuation & Modelling Leader,\u00a0Jared Moodley,<\/strong>\u00a0reinforced the importance transaction advisors in objective valuations.<\/p>\n

Without this service, he said, business owners risk making decisions based on sentiment rather than commercial reality to their detriment.<\/p>\n

\u201cIf you\u2019re transacting based on sentiment, it\u2019s very neurotic. You should have a good financial model\u2014and that comes back to having the right transaction advisors who can quantify complexity and help you make the right decision,\u201d<\/em>\u00a0he said.<\/p>\n

The panel of experts also highlighted the important role transaction advisors play in ensuring rigorous due diligence.<\/p>\n

According to Africa Transaction Services Leader, Sean McPhee, \u201cDue diligence is the heart of any transaction. Advisory teams examine the financial, tax, operational, commercial, legal, HR, IT, ESG and cyber elements of a business, ensuring that clients fully understand transactions and avoid costly mistakes.\u201d<\/p>\n

Supporting SMEs\u2014how smaller firms can access transaction advisors<\/strong><\/em><\/strong><\/em><\/p>\n

SMEs, which contribute more than 70% of Ghana\u2019s GDP, remain the most vulnerable in terms of funding gaps, poor record-keeping, and limited investor readiness. The panel encouraged SMEs to treat advisory engagement as an investment in building capability, by strengthening financial controls, improving information systems, and developing clear strategies and business plans that reflect a deep understanding of customers and competition.<\/p>\n

Deloitte Africa Innovation and Ventures Leader,\u00a0Wendy Pienaar,<\/strong>\u00a0emphasised that a business plan should not be seen merely as a compliance document but as a powerful positioning tool that communicates credibility to investors.<\/p>\n

\u201cHaving a comprehensive business plan is a great way to create the right brand positioning within the market and to be able to sell your business effectively,\u201d<\/em>\u00a0she said.<\/p>\n

The webinar, moderated by Deloitte Ghana\u2019s\u00a0Samera Tara<\/strong>, also explored broader themes shaping Ghana\u2019s investment ecosystem, including completion mechanisms in M&A transactions, the future of advisory services under artificial intelligence, and the factors influencing investor appetite for Ghanaian businesses.<\/p>\n<\/div>\n

\n
\n \n
\n \n \"Happy\"\n <\/a>\n
\n Happy <\/div>\n
\n 0<\/span>\n \n 0<\/span> %<\/span>\n <\/div>\n <\/div>\n\n
\n \n \"Sad\"\n <\/a>\n
\n Sad <\/div>\n
\n 0<\/span>\n 0<\/span> %<\/span>\n <\/div>\n <\/div>\n\n
\n \n \"Excited\"\n <\/a>\n
\n Excited <\/div>\n
\n 0<\/span>\n 0<\/span> %<\/span>\n <\/div>\n <\/div>\n\n
\n \n \"Sleepy\"\n <\/a>\n
\n Sleepy <\/div>\n
\n 0<\/span>\n \n 0<\/span> %<\/span>\n <\/div>\n <\/div>\n\n
\n \n \"Angry\"\n <\/a>\n
Angry<\/div>\n
\n 0<\/span>\n 0<\/span> %<\/span>\n \n <\/div>\n <\/div>\n\n
\n \n \"Surprise\"\n <\/a>\n
Surprise<\/div>\n
\n 0<\/span>\n 0<\/span> %<\/span>\n <\/div>\n <\/div>\n\n <\/div>\n <\/div>\n\n ","protected":false},"excerpt":{"rendered":"
\"GhanaianGhanaian businesses, particularly small and medium-sized enterprises (SMEs), are being strongly urged to engage professional transaction advisors as they seek to expand, attract investment, or enter mergers and acquisitions (M&A) deals. This call was emphasised during a joint UK-Ghana Chamber of Commerce (UKGCC) and Deloitte Ghana webinar on\u00a0\u201cEnhancing the Investment Climate in Ghana \u2013 The [\u2026]<\/div>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"rop_custom_images_group":[],"rop_custom_messages_group":[],"rop_publish_now":"initial","rop_publish_now_accounts":{"facebook_2277560469115098_106292521332774":"","twitter_aToxNzczMzI3Njk4OTg4ODUxMjAxOw==_1773327698988851200":""},"rop_publish_now_history":[],"rop_publish_now_status":"pending","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[12,1920,319,10,9,2388],"tags":[],"class_list":["post-106522","post","type-post","status-publish","format-standard","hentry","category-business","category-deloitte","category-economy","category-politics","category-popular","category-ukgcc"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/sotnews.agency\/index.php?rest_route=\/wp\/v2\/posts\/106522","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sotnews.agency\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sotnews.agency\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sotnews.agency\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/sotnews.agency\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=106522"}],"version-history":[{"count":0,"href":"https:\/\/sotnews.agency\/index.php?rest_route=\/wp\/v2\/posts\/106522\/revisions"}],"wp:attachment":[{"href":"https:\/\/sotnews.agency\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=106522"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sotnews.agency\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=106522"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sotnews.agency\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=106522"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}