{"id":105477,"date":"2025-12-05T08:24:51","date_gmt":"2025-12-05T08:24:51","guid":{"rendered":"https:\/\/sotnews.agency\/?p=105477"},"modified":"2025-12-05T08:24:51","modified_gmt":"2025-12-05T08:24:51","slug":"gta-boss-outlines-three-priorities-to-drive-volta-regions-tourism-growth","status":"publish","type":"post","link":"https:\/\/sotnews.agency\/?p=105477","title":{"rendered":"GTA boss outlines three priorities to drive Volta Region\u2019s tourism growth"},"content":{"rendered":"
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\n \t<\/i> Read Time:<\/span>2 Minute, 35 Second <\/div>\n\n <\/div>
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The Chief Executive of the Ghana Tourism Authority, Maame Efua Houadjeto, has identified\u00a0\u00a0three strategies that will help grow tourism in the Volta Region.\u00a0<\/p>\n

According to her, sustainable eco tourism and heritage protection, digital visibility, and stronger public private partnerships are crucial in unlocking the Volta Region\u2019s full tourism potential.<\/p>\n

Speaking at the 2025 Volta Investment Summit held at the Volta Serene Hotel in Ho on December 4, 2025, she said the region already has the assets to become one of Ghana\u2019s strongest tourism and investment frontiers, but added that growth will depend on how well stakeholders organise around these priorities.<\/p>\n

Houadjeto stressed that sustainable eco tourism must go hand in hand with preservation and job creation.\u00a0<\/p>\n

She said the region\u2019s waterfalls, monkey sanctuaries, cultural festivals, sacred groves and historical sites can drive real economic value only when communities are empowered to benefit directly from them.<\/p>\n

\u201cJob creation around tourism sites is central to our vision. We are actively engaging investors to support us by bringing innovative attractions like paragliding and eco-lodges to the region,\u201d she said.\u00a0<\/p>\n

Maame Efua added that when young people operate travel agencies, craft shops, eateries and rental services around tourist sites, they naturally become custodians of the environment, including the beaches that remain vital to visitor attraction.<\/p>\n

The GTA boss pointed to ongoing projects such as a Tourism Information Centre, car parks, a seven seater toilet facility and four summer huts at selected sites.\u00a0<\/p>\n

She cautioned, however, that infrastructure alone is not enough and called for funding support systems that will help local youth set up tourism related enterprises.<\/p>\n

On digital visibility, Houadjeto said the Volta Region risks being overlooked if its attractions are not aggressively promoted online. She urged young IT inclined residents to build digital platforms that showcase the region, linking them with GTA\u2019s national promotional efforts.<\/p>\n

\u201cIn today\u2019s world, if it is not online, it does not exist,\u201d she noted.\u00a0<\/p>\n

She therefore highlighted Ghana\u2019s strengthening global profile, noting that Delta Airlines had just added a new Accra Atlanta route, bringing its daily flights to Ghana to three.<\/p>\n

Houadjeto also announced GTA\u2019s upcoming digital transformation programme under the Ghana Tourism Information System. Seven major initiatives are expected next year, including a national tourism website, a licensing portal, a Tourism Development Fund filing system, a customer records portal, a cashless Experience Ghana booking platform, a virtual touring application and an official Visit Ghana social media hub.<\/p>\n

\u201cThese platforms will transform how Ghana\u2019s tourism operates, and the Volta Region must be at the forefront,\u201d she said.<\/p>\n

Touching on public private partnerships, Houadjeto said tourism thrives when government, private investors, traditional authorities and communities work together. She revealed that discussions were ongoing with investors on high impact projects, but emphasised that community participation is what makes development sustainable.<\/p>\n

\u201cWhen locals are investors, employees, and service providers, not just spectators, tourism development becomes truly transformative,\u201d she mentioned.<\/p>\n

Houadjeto praised the Volta Regional Coordinating Council for driving the summit and reaffirmed GTA\u2019s readiness to deepen collaboration toward job creation, cultural preservation and sustainable development.<\/p>\n<\/div>\n

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