{"id":105337,"date":"2025-12-04T07:44:53","date_gmt":"2025-12-04T07:44:53","guid":{"rendered":"https:\/\/sotnews.agency\/?p=105337"},"modified":"2025-12-04T07:44:53","modified_gmt":"2025-12-04T07:44:53","slug":"smirnoff-powers-connection-between-fans-others-at-2025-guinness-ghana-dj-awards","status":"publish","type":"post","link":"https:\/\/sotnews.agency\/?p=105337","title":{"rendered":"Smirnoff powers connection between fans, others at 2025 Guinness Ghana DJ Awards"},"content":{"rendered":"
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The 2025 Guinness Ghana DJ Awards, powered by Smirnoff, delivered an exciting celebration of Ghana\u2019s DJ community under the theme \u201cShake the Floor.\u201d<\/p>\n

The event brought together DJs, performers, fans, and cultural leaders for an evening that honoured creativity, talent, and the shared experiences that define Ghana\u2019s vibrant music culture. Produced by Merqury Republic, this year\u2019s ceremony reinforced Smirnoff\u2019s long-standing commitment to platforms that promote connection and community.<\/p>\n

The celebration opened with FanFest, where aspiring DJs, music enthusiasts, and loyal fans gathered for early engagements. At the Prime Lounge, Ghanaian music icon Rocky Dawuni shared reflections on the DJ\u2019s evolving role as a culture shaper, highlighting how DJs serve as curators, creators, and connectors; a principle Smirnoff continues to support through its various initiatives.<\/p>\n

The Black Carpet welcomed a distinguished mix of dignitaries, including top management from Guinness Ghana Breweries PLC \u2013 Fr\u00e9d\u00e9ric F\u00e9raille, Managing Director; James Boakye Sarfo, Commercial Director and Sabina Manu, Acting Marketing & Innovations Director. Their presence underscored the brand\u2019s dedication to Ghana\u2019s creative and entertainment landscape.<\/p>\n

Notable media personalities such as Bola Ray and Jon Germain also graced the event, further elevating the evening\u2019s visibility and significance.<\/p>\n

The main show began with a five-DJ marathon, with performances delivered from different points in the auditorium. This dynamic opening showcased the technical skill and creativity of the DJs and set the pace for the performances that followed.<\/p>\n

The night featured a strong lineup of artists including Medikal, Fameye, Keche and Lali x Lola. A central moment of the evening was Smirnoff in the Mix, an interactive segment where fans joined Merqury Quaye on stage to co-create a live set. The experience brought Smirnoff\u2019s WE DO WE philosophy to life showing how music creates spaces where people connect, participate, and celebrate together.<\/p>\n

\"Smirnoff<\/figure>\n

As part of its continued investment in the DJ community, Smirnoff presented its signature awards to outstanding talent:<\/p>\n

\u2022\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Overall DJ \u2013 Pioneer DDJ Ref 7 (Sophisticated DJ Console)<\/p>\n

\u2022\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Female DJ \u2013 Apple MacBook Pro M4<\/p>\n

\u2022\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Student DJ \u2013 Shure MM1<\/p>\n

Smirnoff was also honored for its three-year partnership and its consistent contribution to shaping, sustaining, and elevating DJ culture in Ghana. This acknowledgment reaffirmed Smirnoff\u2019s role as a true culture driver and committed partner to the DJ community.<\/p>\n

Speaking on Smirnoff\u2019s commitment, Yaa Amoah-Owusu, Marketing Manager, Spirits & RTDs, said: \u201cDJs play a big role in how we enjoy music in Ghana. They bring people together and set the tone for many of the moments we share. Smirnoff is proud to support them and to create spaces where their talent can grow and shine.\u201d<\/p>\n

As part of the night\u2019s recognitions, individuals who have made significant contributions to Ghana\u2019s culture and media landscape where also honoured. Doreen Andoh received the Lifetime Achievement Award, celebrating her longstanding influence on Ghanaian broadcasting. Mr. Kofi Amoakohene was honoured with the Cultural Enabler Award for his leadership, mentorship, and support of creative talent over the years.<\/p>\n

Through the Guinness Ghana DJ Awards and its broader platforms, Smirnoff remains committed to supporting DJs, fostering community, and contributing to the growth of Ghana\u2019s music culture. The brand continues to invest in experiences and initiatives\u00a0 such as Smirnoff Ice Dome and Smirnoff in the mix that elevate talent and strengthen the creative.<\/p>\n<\/div>\n

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\"SmirnoffThe 2025 Guinness Ghana DJ Awards, powered by Smirnoff, delivered an exciting celebration of Ghana\u2019s DJ community under the theme \u201cShake the Floor.\u201d The event brought together DJs, performers, fans, and cultural leaders for an evening that honoured creativity, talent, and the shared experiences that define Ghana\u2019s vibrant music culture. Produced by Merqury Republic, this [\u2026]<\/div>\n","protected":false},"author":1,"featured_media":105338,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"rop_custom_images_group":[],"rop_custom_messages_group":[],"rop_publish_now":"initial","rop_publish_now_accounts":{"facebook_2277560469115098_106292521332774":"","twitter_aToxNzczMzI3Njk4OTg4ODUxMjAxOw==_1773327698988851200":""},"rop_publish_now_history":[],"rop_publish_now_status":"pending","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[12,8499,8500,13354,10,9,2145],"tags":[],"class_list":["post-105337","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business","category-frederic-feraille","category-guinness","category-hp-obituary-3","category-politics","category-popular","category-travel-and-tourism"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/sotnews.agency\/index.php?rest_route=\/wp\/v2\/posts\/105337","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sotnews.agency\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sotnews.agency\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sotnews.agency\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/sotnews.agency\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=105337"}],"version-history":[{"count":0,"href":"https:\/\/sotnews.agency\/index.php?rest_route=\/wp\/v2\/posts\/105337\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sotnews.agency\/index.php?rest_route=\/wp\/v2\/media\/105338"}],"wp:attachment":[{"href":"https:\/\/sotnews.agency\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=105337"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sotnews.agency\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=105337"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sotnews.agency\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=105337"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}