{"id":102964,"date":"2025-11-12T08:06:36","date_gmt":"2025-11-12T08:06:36","guid":{"rendered":"https:\/\/sotnews.agency\/?p=102964"},"modified":"2025-11-12T08:06:36","modified_gmt":"2025-11-12T08:06:36","slug":"we-must-enter-their-arena-john-boadu-says-npp-needs-to-win-the-youth-or-lose-2028","status":"publish","type":"post","link":"https:\/\/sotnews.agency\/?p=102964","title":{"rendered":"We must enter their arena \u2013 John Boadu says NPP needs to win the youth or lose 2028"},"content":{"rendered":"
\n
\n \t<\/i> Read Time:<\/span>2 Minute, 23 Second <\/div>\n\n <\/div>
\n

Former NPP General Secretary, John Boadu, says the party must redesign its policies and engagement to win over Ghana\u2019s growing youth population. <\/p>\n

He believes the NPP\u2019s future depends on how well it connects with young voters, who will form the majority of the electorate by 2028.<\/p>\n

\u201cI know how to deal with these young guys, selling our messages, and making our message not too hard, as soft as they want, we\u2019ll be able to get to them,\u201d he said. <\/p>\n

\u201cBy the year 2028, ages between 18 to around 36 to 40 will be about 60% of the voters.\u201d<\/p>\n

Speaking on JoyNews\u2019 PM Express<\/em> with Evans Mensah, Boadu said the key solution lies in getting into the space of the youth and addressing their interests directly. <\/p>\n

\u201cThe solution is to get into their arena and their interest and deal with them,\u201d he said.<\/p>\n

Asked if he would consider involving popular musicians like Shatta Wale in the party\u2019s campaign, Boadu said, \u201cIf possible, why not? You can get other people out as well.\u201d <\/p>\n

But he clarified that this would not necessarily mean mounting them on political platforms. <\/p>\n

\u201cNot necessarily a hard campaign, but passing through our messages,\u201d he explained.<\/p>\n

Evans Mensah reminded him that the NPP had already used songs from Shatta Wale and King Paluta in the 2024 campaign, yet the party suffered a heavy defeat. <\/p>\n

Mr Boadu admitted that music alone could not solve the problem. <\/p>\n

\u201cYou need to do more of that by nurturing these youthful people,\u201d he said.<\/p>\n

He stressed that the NPP must engage the youth on their own terms and not only during campaign season. \u201cI am saying it is not even necessary to have them at your rallies,\u201d he noted. <\/p>\n

\u201cYou need to meet them where they are. You need to be able to tap them with their interest and not necessarily bring them on your political platforms, and it is important that we look at that.\u201d<\/p>\n

Mr Boadu also spoke about the growing influence of young academics, suggesting that many now lean towards the opposition NDC. <\/p>\n

\u201cYou can now see that academia, for instance, looks like the NDC is having a lot of them as we speak now,\u201d he observed. <\/p>\n

He said most of these young professionals were not seeking political appointments but recognition and inclusion.<\/p>\n

\u201cMany of these people don\u2019t need so much,\u201d he said. <\/p>\n

\u201cIt\u2019s not about an appointment. Many of them just need recognition. Many of them need that touch, that belonging touch of the party to be able to get because many of them want to be seen as the ones who are even reviewing your programs, reviewing your policies.\u201d<\/p>\n

For Mr Boadu, the path to recovery for the NPP is not through slogans or rallies, but through meaningful engagement with a youthful majority that is reshaping Ghana\u2019s political future.<\/p>\n<\/div>\n

\n
\n \n
\n \n \"Happy\"\n <\/a>\n
\n Happy <\/div>\n
\n 0<\/span>\n \n 0<\/span> %<\/span>\n <\/div>\n <\/div>\n\n
\n \n \"Sad\"\n <\/a>\n
\n Sad <\/div>\n
\n 0<\/span>\n 0<\/span> %<\/span>\n <\/div>\n <\/div>\n\n
\n \n \"Excited\"\n <\/a>\n
\n Excited <\/div>\n
\n 0<\/span>\n 0<\/span> %<\/span>\n <\/div>\n <\/div>\n\n
\n \n \"Sleepy\"\n <\/a>\n
\n Sleepy <\/div>\n
\n 0<\/span>\n \n 0<\/span> %<\/span>\n <\/div>\n <\/div>\n\n
\n \n \"Angry\"\n <\/a>\n
Angry<\/div>\n
\n 0<\/span>\n 0<\/span> %<\/span>\n \n <\/div>\n <\/div>\n\n
\n \n \"Surprise\"\n <\/a>\n
Surprise<\/div>\n
\n 0<\/span>\n 0<\/span> %<\/span>\n <\/div>\n <\/div>\n\n <\/div>\n <\/div>\n\n ","protected":false},"excerpt":{"rendered":"
\"WeFormer NPP General Secretary, John Boadu, says the party must redesign its policies and engagement to win over Ghana\u2019s growing youth population.<\/div>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"rop_custom_images_group":[],"rop_custom_messages_group":[],"rop_publish_now":"initial","rop_publish_now_accounts":{"facebook_2277560469115098_106292521332774":"","twitter_aToxNzczMzI3Njk4OTg4ODUxMjAxOw==_1773327698988851200":""},"rop_publish_now_history":[],"rop_publish_now_status":"pending","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[299,1881,10,9,12368],"tags":[],"class_list":["post-102964","post","type-post","status-publish","format-standard","hentry","category-john-boadu","category-npp","category-politics","category-popular","category-youth-policy"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/sotnews.agency\/index.php?rest_route=\/wp\/v2\/posts\/102964","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sotnews.agency\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sotnews.agency\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sotnews.agency\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/sotnews.agency\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=102964"}],"version-history":[{"count":0,"href":"https:\/\/sotnews.agency\/index.php?rest_route=\/wp\/v2\/posts\/102964\/revisions"}],"wp:attachment":[{"href":"https:\/\/sotnews.agency\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=102964"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sotnews.agency\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=102964"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sotnews.agency\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=102964"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}