{"id":102298,"date":"2025-11-07T05:32:00","date_gmt":"2025-11-07T05:32:00","guid":{"rendered":"https:\/\/sotnews.agency\/?p=102298"},"modified":"2025-11-07T05:32:00","modified_gmt":"2025-11-07T05:32:00","slug":"how-star-oil-proved-ghanas-low-price-fuel-can-be-high-quality","status":"publish","type":"post","link":"https:\/\/sotnews.agency\/?p=102298","title":{"rendered":"How Star Oil proved Ghana\u2019s low-price fuel can be high-quality"},"content":{"rendered":"
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\n \t<\/i> Read Time:<\/span>2 Minute, 9 Second <\/div>\n\n <\/div>
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Star Oil Ghana\u2019s Chief Executive Officer, Philip Tieku, says the company\u2019s steady rise to market leadership has exposed the long-held myth that low-priced fuel must mean poor quality.<\/p>\n

Speaking on JoyNews\u2019 PM Express Business Edition<\/em> with George Wiafe on Thursday, November 6, Mr Tieku said the results speak for themselves. <\/p>\n

\u201cThe jury is out there. The large majority of customers are buying from Star Oil, and that\u2019s why we are number one. It\u2019s obvious that we are doing something very right,\u201d he stated.<\/p>\n

He explained that Star Oil\u2019s strength lies in its strict protection of quality and transparency across the supply chain. <\/p>\n

\u201cOur key strength is how we protect quality tangibly by the things we\u2019ve done in the supply chain, how we ensure that customers are not cheated at the pump by using tangible means to investigate and ensure that our attendants cannot do that. And if they do that, there\u2019s evidence to show, and because of that, they will seldom do that,\u201d he said.<\/p>\n

Mr Tieku added that the company\u2019s post-service engagement with customers has also built trust. <\/p>\n

\u201cOur ability to engage customers post-service and make sure that they have assurance that they receive the right product, the right quantity, etc. And if there are real issues, transparently engage them on that, for me, is our strength,\u201d he said.<\/p>\n

He believes this consistent approach has proven that high-quality fuel can be sold at competitive prices. <\/p>\n

\u201cIf that means that we\u2019ve made nonsense of the whole price versus quality issues, I think that should be it,\u201d he remarked.<\/p>\n

Responding to questions about past scepticism from industry players who warned that low prices would collapse the sector, Mr Tieku said those claims were based on misconceptions and weak governance systems. <\/p>\n

\u201cThat perception is one that, unfortunately, historically, in Ghana, has been pushed by some marketing interest groups. <\/p>\n

\u201cBut there\u2019s also the tangible aspect of that in the fact that historically, we\u2019ve had very poor corporate governance structures in the industry. And that is why you can get a smuggled product into a station, etc., and compromise on quality,\u201d he explained.<\/p>\n

He said Star Oil\u2019s growth and customer retention have demolished those doubts. <\/p>\n

\u201cYou cannot be growing at the pace we are growing year on year, retaining your customers year on year, and be selling inferior products,\u201d Mr Tieku asserted.<\/p>\n

Star Oil\u2019s rise, he noted, shows that Ghana\u2019s downstream petroleum market can reward integrity, efficiency, and innovation \u2014 even without inflating prices.<\/p>\n<\/div>\n

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\"HowStar Oil Ghana\u2019s Chief Executive Officer, Philip Tieku, says the company\u2019s steady rise to market leadership has exposed the long-held myth that low-priced fuel must mean poor quality.<\/div>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"rop_custom_images_group":[],"rop_custom_messages_group":[],"rop_publish_now":"initial","rop_publish_now_accounts":{"facebook_2277560469115098_106292521332774":"","twitter_aToxNzczMzI3Njk4OTg4ODUxMjAxOw==_1773327698988851200":""},"rop_publish_now_history":[],"rop_publish_now_status":"pending","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[158,1883,12051,10,9,12058],"tags":[],"class_list":["post-102298","post","type-post","status-publish","format-standard","hentry","category-energy","category-national","category-philip-tieku","category-politics","category-popular","category-star-oil-ceo"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/sotnews.agency\/index.php?rest_route=\/wp\/v2\/posts\/102298","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sotnews.agency\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sotnews.agency\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sotnews.agency\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/sotnews.agency\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=102298"}],"version-history":[{"count":0,"href":"https:\/\/sotnews.agency\/index.php?rest_route=\/wp\/v2\/posts\/102298\/revisions"}],"wp:attachment":[{"href":"https:\/\/sotnews.agency\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=102298"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sotnews.agency\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=102298"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sotnews.agency\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=102298"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}