{"id":102006,"date":"2025-11-05T08:30:41","date_gmt":"2025-11-05T08:30:41","guid":{"rendered":"https:\/\/sotnews.agency\/?p=102006"},"modified":"2025-11-05T08:30:41","modified_gmt":"2025-11-05T08:30:41","slug":"perception-that-our-local-brands-are-inferior-is-outdated-inaccurate-eat-ghana-rice-campaign","status":"publish","type":"post","link":"https:\/\/sotnews.agency\/?p=102006","title":{"rendered":"Perception that our local brands are inferior is outdated, inaccurate \u2013 Eat Ghana Rice campaign"},"content":{"rendered":"
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The Eat Ghana Rice Campaign says the perception that local rice brands are inferior is outdated and inaccurate.<\/p>\n

They say the quality of Ghana Rice brands has improved dramatically over the years, and are urging Ghanaians to purchase and try it, to help reduce the current rice glut facing farmers across the country.<\/p>\n

\u201cWe understand that for years, the primary barrier to purchasing Ghana Rice was the lingering perception of inferior quality and concerns about the presence of stones and foreign materials. <\/p>\n

\u201cWe are here to declare that this perception is outdated and inaccurate,\u201d a statement issued by Dr Nana Ama Aning Oppong\u2013Duah of the Eat Ghana Rice Campaign noted.<\/p>\n

\u201cThe Ghana Rice value chain has undergone a dramatic technological revolution. Millers have invested heavily in state-of-the-art dehusking, grading, polishing, and colour sorting equipment.\u201d<\/p>\n

\u201cOur leading brands are now meticulously processed using sophisticated machinery to ensure a clean, consumer-ready grain, in conformity with Food and Drugs Authority (FDA) and Ghana Standards Authority (GSA) standards,\u201d the statement added.<\/p>\n

The campaign says: \u201cGhana Rice grains are now beautifully polished, consistent in size, and deliver the non-sticky, fluffy texture that is essential for perfect Jollof, Waakye, and Plain Rice dishes.\u201d <\/p>\n

\u201cUnlike imported rice that spends months in transit, Ghana Rice comes straight from our fields to your plate, retaining a fresh, unique aroma and flavour, and is healthier and more nutritious. Ghana Rice brands are also cheaper,\u201d the campaign added.<\/p>\n

The Eat Ghana Rice Campaign Partners include the John A. Kufuor Foundation, Competitive African Rice Platform (CARP) of the ECOWAS Rice Observatory (ERO), Ghana Rice Interprofessional Body (GRIB), Peasant Farmers Association of Ghana (PFAG), Hopeline Institute, Farm Wallet, and AGRA.<\/p>\n

Media reports over the last week have indicated that an estimated 1.3 million metric tonnes of paddy rice are currently stalled, unsold, and stored in warehouses across the country due to a lack of buyers. <\/p>\n

According to the Committee for the Promotion of Local Rice and Other Commodities, although significant volumes of rice have already been harvested this year, much of this produce remains unsold and locked away without buyers.<\/p>\n

The National Food Buffer Stock Company (NAFCO) says government has released funding for it to purchase excess stock to help salvage the situation. But the campaign says the government alone cannot solve the problem. <\/p>\n

\u201cWhile we support these efforts by the government to mop up the glut, we call on Ghanaians to join the efforts and play our individual roles in helping tackle the challenge,\u201d the statement said.<\/p>\n

\u201cSince 2019, the Eat Ghana Rice Campaign has been emphasising that the main sustainable and definitive solution lies in a collective, fundamental shift in our national consumption habits. <\/p>\n

\u201cThe simple act of choosing Ghana Rice over imported ones will reduce the glut and empower our agricultural sector for the long term.\u201d<\/p>\n

The Ghana Statistical Service\u2019s 2024 Trade Report indicates that rice accounted for 7.8% of our nation\u2019s total food imports in 2024, despite the availability of high-quality Ghana Rice alternatives. <\/p>\n

In monetary terms, Ghana spent GH\u00a23 billion on rice importation last year. <\/p>\n

\u201cEvery grain of imported rice purchased is a vote of confidence in foreign farmers and foreign economies,\u201d the partners noted.<\/p>\n

\u201cConsuming Ghana Rice is a patriotic investment in the future of our food systems. It is the most direct way for every Ghanaian citizen, household, restaurant, hotel, and company to keep billions of Cedis circulating within the Ghanaian economy.\u201d <\/p>\n

The statement said buying Ghana Rice \u201ccan also help ensure a stable currency and create more jobs for women and youth. It will additionally build our national resilience against global food price shocks and supply chain disruptions.\u201d<\/p>\n

\u201cWe urge every Ghanaian to walk into the market or supermarket today and actively seek out Ghana Rice brands and purchase for the good of our dear Mother Ghana,\u201d the campaign said.<\/p>\n<\/div>\n

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