{"id":101867,"date":"2025-11-04T08:57:14","date_gmt":"2025-11-04T08:57:14","guid":{"rendered":"https:\/\/sotnews.agency\/?p=101867"},"modified":"2025-11-04T08:57:14","modified_gmt":"2025-11-04T08:57:14","slug":"90-of-consumers-expect-prices-of-foreign-goods-to-decline-maverick-research-survey","status":"publish","type":"post","link":"https:\/\/sotnews.agency\/?p=101867","title":{"rendered":"90% of consumers expect prices of foreign goods to decline \u2013 Maverick Research Survey"},"content":{"rendered":"
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\n \t<\/i> Read Time:<\/span>1 Minute, 24 Second <\/div>\n\n <\/div>
\"90%<\/p>\n

The Quarter 2 Consumer Survey by Maverick Research has indicated that 90% of consumers expect prices of foreign goods to decline in line with the stronger cedi.<\/p>\n

This is compared to just 78% who expect similar reductions for locally produced goods.<\/p>\n

The report also revealed that the rising prices prompted 73% of consumers to switch to more affordable alternatives, while 68% said price relief will be an incentive to switch to their preferred brand<\/p>\n

The report also majority (88%) would reconsider brand choices \u2014 but only at the right price.<\/p>\n

Importantly, the Maverick Research Retail Audit and Shopper Pulse Data uncovered a powerful consumer shift in Ghana \u2014 one that continues to redefine strategy across the fast-moving consumer goods (FMCG) sector.<\/p>\n

\u201cOur guidance to clients at the time was clear: Ghanaian consumers are seeking relief at the shelf \u2014 and will reward manufacturers who offer it. When we used the word relief, we meant it deliberately. It wasn\u2019t about cheapness \u2014 it was about empathy. It meant a brand standing beside its consumers in tough times and demonstrating understanding through action.\u201d<\/p>\n

\u201cWhat emerged was not a race to the bottom but a flight to value \u2014 a conscious re-evaluation of what constitutes \u201cworth it.\u201d. \u00a0So, when Maverick advised manufacturers in Q2 2025 to bring relief to consumers, we were signaling an opportunity: brands that act with empathy would be the ones consumers reward with loyalty, volume, and growth\u201d, the report stated.<\/p>\n

Two Brands, Two Strategies \u2014 One Clear Message<\/strong><\/p>\n

The report continued that two brands took distinct routes to bring \u201crelief\u201d to the shelf.<\/p>\n

\u201cTheir results provide a masterclass in how consumer insight, when acted on decisively, drives measurable impact\u201d, Maverick Research pointed out.<\/p>\n<\/div>\n

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\"90%\u201cOur guidance to clients at the time was clear: Ghanaian consumers are seeking relief at the shelf \u2014 and will reward manufacturers who offer it. When we used the word relief, we meant it deliberately. It wasn\u2019t about cheapness \u2014 it was about empathy. It meant a brand standing beside its consumers in tough times and demonstrating understanding through action.\u201d<\/div>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"rop_custom_images_group":[],"rop_custom_messages_group":[],"rop_publish_now":"initial","rop_publish_now_accounts":{"facebook_2277560469115098_106292521332774":"","twitter_aToxNzczMzI3Njk4OTg4ODUxMjAxOw==_1773327698988851200":""},"rop_publish_now_history":[],"rop_publish_now_status":"pending","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[12,11852,319,2208,8849,10,9,11853],"tags":[],"class_list":["post-101867","post","type-post","status-publish","format-standard","hentry","category-business","category-consumers","category-economy","category-hp-business-2","category-maverick-research","category-politics","category-popular","category-retail-survey"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/sotnews.agency\/index.php?rest_route=\/wp\/v2\/posts\/101867","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sotnews.agency\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sotnews.agency\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sotnews.agency\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/sotnews.agency\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=101867"}],"version-history":[{"count":0,"href":"https:\/\/sotnews.agency\/index.php?rest_route=\/wp\/v2\/posts\/101867\/revisions"}],"wp:attachment":[{"href":"https:\/\/sotnews.agency\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=101867"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sotnews.agency\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=101867"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sotnews.agency\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=101867"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}