{"id":10126,"date":"2026-10-20T13:05:06","date_gmt":"2026-10-20T13:05:06","guid":{"rendered":"https:\/\/sotnews.agency\/?p=10126"},"modified":"2026-10-20T13:05:06","modified_gmt":"2026-10-20T13:05:06","slug":"innoceans-overseas-units-win-7-honors-at-us-middle-east-ad-awards","status":"publish","type":"post","link":"https:\/\/sotnews.agency\/?p=10126","title":{"rendered":"Innocean’s overseas units win 7 honors at US, Middle East ad awards"},"content":{"rendered":"
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The social media team of Innocean USA \/ Courtesy of Innocean<\/p>\n<\/figcaption><\/figure>\n

Innocean, the advertising affiliate of Hyundai Motor Group, said Tuesday its overseas units have won seven honors at advertising awards in the United States and the Middle East.<\/p>\n

Innocean USA received two silver awards at the 2026 Jay Chiat Awards, hosted by the American Association of Advertising Agencies. The 29-year-old competition judges anonymized case studies on how strategic thinking delivered real business results.<\/p>\n

Hyundai Motor\u2019s \u201cIONIQ 9 Escape Garage\u201d won silver in the influencer and creator strategy category, while Genesis\u2019 \u201cA New Beginning in Luxury\u201d took silver in automotive strategy. Both were produced with Canvas Worldwide, Innocean\u2019s U.S. media subsidiary.<\/p>\n

In the IONIQ 9 campaign, three creator families used the electric SUV\u2019s interior space, seating and EV features to complete escape-room missions, drawing 8.6 million views.<\/p>\n

Innocean USA\u2019s social media team was also named in the agency social media category of marketing publication Adweek\u2019s Team Visionary Awards. Its work included \u201cHyundai Jingle Road Trip,\u201d which turned a jingle TikTok users made on their own into road trip content and drew 60 million views.<\/p>\n

The company\u2019s Middle East and Africa unit won in three categories for Kia campaigns at the Middle East Digital Marketing Excellence Awards and was named best digital agency of the year, its first award since its establishment. An award ceremony will be held Friday in Dubai.<\/p>\n

Kia Tasman\u2019s \u201cTribes of Arabia,\u201d a five-part documentary series following three local car influencers across mountains and deserts in the UAE, Saudi Arabia, Kuwait and Iraq, won in brand storytelling and influencer marketing. Kia K4\u2019s short-form series \u201cFace Off\u201d won in the short-form video category after surpassing 18 million views.<\/p>\n

\u201cThe awards show that the strategy, creative and execution capabilities of Innocean\u2019s overseas units are recognized as competitive in key global markets,\u201d said Steve Jun, Innocean\u2019s executive vice president in charge of global business and the Americas.<\/p>\n

This article was published with the assistance of generative AI and edited by The Korea Times.<\/span><\/em><\/p>\n

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The social media team of Innocean USA \/ Courtesy of Innocean Innocean, the advertising affiliate of Hyundai Motor Group, said Tuesday its overseas units have won seven honors at advertising awards in the United States and the Middle East. Innocean USA received two silver awards at the 2026 Jay Chiat Awards, hosted by the American…<\/p>\n","protected":false},"author":1,"featured_media":10127,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"rop_custom_images_group":[],"rop_custom_messages_group":[],"rop_publish_now":"initial","rop_publish_now_accounts":{"facebook_2277560469115098_106292521332774":"","twitter_aToxNzczMzI3Njk4OTg4ODUxMjAxOw==_1773327698988851200":""},"rop_publish_now_history":[],"rop_publish_now_status":"pending","_monsterinsights_skip_tracking":false,"_templately_pack_id":"","_templately_imported_at":"","_templately_source":"","_templately_import_session_id":"","footnotes":""},"categories":[16,14],"tags":[],"class_list":["post-10126","post","type-post","status-publish","format-standard","has-post-thumbnail","category-korea","category-trending-news"],"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\n\t\n\t\n\t\n\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t