Johnnie Walker Black Ruby targets younger drinkers with layered highball
Johnnie Walker Black Ruby whisky / Courtesy of Diageo Korea Diageo Korea launched a new marketing campaign in Korea for Johnnie Walker Black Ruby Tuesday, positioning the sherry cask-matured Scotch whisky as an accessible entry point into the sherry whisky category for younger consumers. The campaign, titled “Ruby is the New Sherry,” centers on a…
