Celebrity restauranteur Paik Jong-won suits up as delivery rider to promote new pizza
Theborn Korea Chairman Paik Jong-won delivers orders and hands out bonus pizzas while riding for Paikboy Pizza in South Chungcheong Province, Thursday. Courtesy of The Born Korea Celebrity restaurateur and entrepreneur Paik Jong-won traded his usual role as a restaurant executive for that of a delivery rider, personally bringing pizzas to customers to promote a…

