CJ CheilJedang steams sticky rice for global expansion
Rice is placed into bowls for Hetbahn microwavable sticky rice at CJ CheilJedang’s manufacturing plant in Jincheon, North Chungcheong Province, Wednesday. Courtesy of CJ CheilJedang JINCHEON, North Chungcheong Province — CJ CheilJedang, which introduced the country’s first microwavable steamed rice bowls under the Hetbahn brand in 1996 and has dominated the market since, is accelerating…

